1. Formidling VIP visit to UiB, 24 May, 2004 Communication & Media

2. “Science is above all, communication.” Willard Gibbs

3. Formidlingsavdelingen formidle - middleman - “go between” information disseminate communicate inform department Communication & Media Centre FORM

4. Giving society something that is critically important: knowledge

5. scientists public new, important, relevant research Public Outreach specialists general public industry leaders Schools media resources coherent, consistent strategies long-term planning networking Effective public outreach requires:

6. FORM at UiB is special publication (text) media contacts photography design / multi-media TV technical support

7. FORM: technical support central apparatus room supporting 6 video editing suites + 1 sound room editing suites: 4 Mac-based Media 100, 1 Final Cut Pro, 1 for DVD production sound room: PROTools, Yamaha 02/96 with 5.1 monitoring - sound mixing for both TV & DVD dubbing studio (20m2) control room for the studios combined classical 3-camera TV studio + virtual studio (141m2) prop / set workshop + prop / set storage facilities smaller auditorium (43 seats, 82m2) for video conferencing (IP) - 3 camera + 2 video projectors small video conference room (3-4 persons, ISDN)

10. Studio B: a multimedia auditorium video-conferencing lectures film, multimedia showings

11. Film = active + passive select to watch show film to specific groups accidental tourists

12. FORM: film / documentary - video bits, 30, 50, series - web tv - interactive video / web / DVD production - video archive Some recent productions: Human Touch Treasures from the sea Web-TV on forskning.no Decoding the Icelanders The weather’s face The richness of childhood Riches from the deep The blue revolution The hidden cave diaries Teaching Plan+ Offline http://www.univisjon.no

13. Case study: film documentary Decoding the Icelanders - a modern Viking saga genetic research project decoding unique population DeCode Genetics a modern Viking saga film prize formidling prize

14. Case study: video via web Læreplan+ web-based educational tool web-based "video library" visual background to contemporary issues classroom tool 2 themes / year http://www.univisjon.no/L+ *model for web-TV on forskning.no

15. Case study: design / multi-media Arkeoland archaeological digital resource library interactive teaching interactive learning presentations multi-media http://www.uib.no/arkeoland/

16. Case study: outreach and education Treasures from the Sea TV-documentary – 12 languages web site classroom DVD teaching materials http://www.treats.uib.no

17. www.uib.no/form http://www.univisjon.no