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Attempting to Cross Death Valley Nick England 2/21/08 3rdTech, Inc. Durham NC www.3rdtech.com nick@3rdtech.com
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Original Game Plan – Jump-start Companies Step 1- Create new companies Step 2 - Interim Funding – 3rdTech plus early sales Nick & Angels Step 3 - Interim operations - 3rdTech Product development Market development Proof of concept – early adopter sales Step 4 – Spin Out Raise VC funding Recruit management team
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Product Evolution Research Stage - Works in the lab Impossible to duplicate Impossible for non-PhD to use Untested in applications – usefulness unknown Lab Product – usable by early adopters Expensive, cumbersome => proof of concept Application Solution – usable by non-experts Low cost, easy to use => large markets
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NanoManipulator Software Working Prototype UNC-CH CS & Physics Product development – 2+ man-years Interact with customers and partners Clean-up / Rewrite Software Robustness & Testing User Interface & New Features Develop Documentation, & Training
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NanoManipulator Status Lab Sales – $560K as of 12/31/03 $800K total to date Stalled – No follow-on AFM partner acquired – no new partner No Outside Funding No Development No Marketing No Spinoff
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HiBall Tracker – HW + SW Working Prototype – UNC-CH CS Product Development – 10 man-years Interact with Customers Redesigned hardware components Cheaper, Easier to Install Manufacturable & Reliable Redesigned / Rewrote Software Reliability & Maintainability Performance & Features
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HiBall Tracker Status Lab Sales – $1M sales as of 12/31/03 $1.7M total to date Stalled - No Next-Generation Development Expensive, cumbersome => limited market No Outside Funding No Development No Marketing No Spinoff
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DeltaSphere 3D Scanner – HW + SW Working Prototype - UNC-CH CS Product Development – 8 man-years Interact with Customers New Hardware Ease of Use Manufacturability & reliability New Software Ease of Use, Features, & Performance Reliability & Maintainability Create Documentation & Training
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DeltaSphere Status – 12/31/03 Lab Sales – $600K as of 12/31/03 Stalled - No Next-Generation Development Expensive, hard-to-use => limited market No Outside Funding No Development No Marketing No Spinoff
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1/04 - CHANGE STRATEGY Problem - No outside funding Proved product viability & market But no help on other side of Death Valley Plan - Focus on one market Try to bootstrap an application solution Not enough money to develop hardware and software
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SceneVision-3D Software Completely New Application Software Resulted from Customer requests 9 man-years development Application Crime Scene Investigation Easy to use – but hardware still expensive
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2/08 DeltaSphere Status Sales - $2.5M – 60+ customers Customers love application solution $1B market identified for next-generation But Still No Outside Funding No Next-Generation Hardware Expensive, hard-to-use => limited markets No sales/marketing ramp-up
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2/08 Summary Sales = $5.0M, 100+ customers 60% gross margin Proved viability – technology & markets $100K royalties to UNC Still No Outside Funding Total Costs = $7.6M Debt = $1.6M Unpaid employees = $1M
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2/08 Lessons Learned? Don’t start crossing the valley unless you can make it on your own Don’t Count on VC’s Take the long road or the cheap road Don’t Count on VC’s Don’t quit your day job Don’t Count on VC’s Raise money first Don’t Count on VC’s
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2/08 Lessons Learned? Don’t Count on VC’s VC’s don’t invest in markets they don’t “understand” – either by experience or by following the herd If the VC doesn’t get it – just walk away “If you were in Silicon Valley you’d have already been funded and acquired for $30-40M”
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