1. CDT Programmes Preparing for your placement Writing your Company Report Claire Wilson February 2008

2. What this session will cover  Before you go……  Library membership whilst on placement  MMU  UK  Electronic Information  Accessing Information Off-Campus  Accessing your network drive (H drive) off-campus  Changes over the summer  Legal aspects

3. What this session will cover  Preparing your Company Report  Relevant databases  UK market reports: Mintel, Verdict  International market reports: GMID  International company information: Business Source Premier  Business information: Emerald  UK company financial information: Fame  Background reading (books): NetLibrary

4. Books and Fines Before the end of term –Return all your books –Pay off all your fines/debts

5. Library Membership - MMU Unchanged – access and borrowing rights remain in place until the end of your course Network access rights - unchanged Electronic access rights – unchanged WebCT access rights - unchanged

6. Library Membership – Elsewhere in the UK Reference access to other HE institutions in the North West (NOWAL) –Show your MMU card to get in –EXCEPT: Register for Manchester University Borrowing and reference rights available at most universities –UK Libraries Plus –Register at the Library Enquiry Desk NB No access to other university computer networks other than library catalogues

7. Access to Libraries Overseas You will have to negotiate access yourself Unlikely to allow you to borrow anything or use networks

8. Access to Electronic Information Via Library Website –Electronic Journals –Databases –Electronic Books www.library.mmu.ac.uk

9. Access Passwords needed for all services –Athens = Network id and password –Others e.g. WGSN pin See the yellow databases handout Check with the Library if you aren’t sure Passwords to some resources may change mid-year – let us know if you have difficulties

10. Access All contact is via your student email or by post We cannot send out passwords to any other type of email account – legal restrictions

11. Accessing your H drive You can access the H: drive from outside Need your network id and password to get into it http://www.mmu.ac.uk/self/

12. Changes over the summer All student accounts and data MAY be deleted from July 31 st 2008 –Save your work before you go CD Writers on 4 PCs in Library Zip Drives on 4 PCs in Library USB Pen drives/ Floppy disk Email it to your email address Accounts (including email & WebCT) MAY be unavailable for a period of time – a day or two at most

13. Changes over the summer Network passwords MAY be reset: –Date of Birth eg Feb 1st 1984 –010284 Network accounts MAY be unavailable for a short time – email & WebCT affected as well

14. Access to Electronic Information Legal Restrictions –Copyright –Access Licences –Commercial Use

15. Legal Restrictions - Databases Academic Use: –Access to any electronic resource is for academic use only. When you registered on your course you signed an agreement that stipulates this

16. Legal Restrictions - Databases You must not: –Use databases for any purpose that will benefit your employer using an MMU- subscribed login –Search databases for other people using any MMU-subscribed login –Divulge any MMU-subscribed logins to other people

17. Legal Restrictions Data hosts can and do take legal action against anyone breaking these rules – especially if their business interests are harmed Remember - data hosts: –regularly monitor use –know who you are –know where you are

18. Electronic Resources If it doesn’t work – report it If your login won’t work – ask us hollings-lib-enq@mmu.ac.uk

19. Finding information for your company report Large companies: easier to find published material Small companies: may need to use company archives for basic facts Remember to give the market context and explore the background issues

20. Company report brief: 1,500 words Demonstrate your understanding of the business: –Nature –Type –Size –Structure

21. Where will you start? Take 5 minutes to plan your company report: What information will you include? Which resources have you used in the past that may be useful? What information do you think will be hard to find? Why?

22. Background information NetLibrary (books) Emerald Business Source Premier Custom Newspapers* General Business File* *Included in: InfoTrac

23. Market Information UK market reports: Mintel Verdict International market reports: Business Source Premier GMID

24. Company information Business Source Premier GMID

25. Business Source Premier (Datamonitor) Company profiles: e.g. H & M, Gap, Inditex Group Country reports: e.g. Hungary country profile Industry profiles: e.g. Global Apparel and Textiles

28. Global Market Information Database (GMID) Use “Text Search” Information available: Global: Retailing: world Country: Germany: clothing Industry: Clothing and footwear Company: Inditex Major market profiles: Clothing: Menswear UK Consumer lifestyles: UK: demographic information

29. Other resources Market Report Collection (Short Loan): Clothing manufacturers Clothing retailers Quick Reference directories: Kompass 97/98 (later eds at All Saints) Key British Enterprises 2000 Retailing directory of the UK 2005 Central Reference: Commercial Library: Company information – see website

30. Recap Return all of your books and pay off any fines Obtain any additional passwords Save your data from your H: drive Remember that accounts may be reset over the summer Don’t access any MMU-subscribed databases on behalf of your employer Contact us if you have any difficulties

31. Getting more help Use the Library Website http://www.mmu.ac.uk/library Library enquiry service 0161 247 6119 hollings-lib-enq@mmu.ac.uk Information Systems enquiry service 0161 247 2623 Manager: Keith Hufton k.hufton@mmu.ac.uk