1. Kotler / Armstrong, Chapter 9
Which of the following is not a reason that a new product might fail?
The product is priced too high.
The product is poorly designed.
The estimated market for the product is too large.
All of the above are reasons that a new product might fail.

2. Kotler / Armstrong, Chapter 9
Which of the following is not a reason that a new product might fail?
The product is priced too high.
The product is poorly designed.
The estimated market for the product is too large.
All of the above are reasons that a new product might fail.

3. Kotler / Armstrong, Chapter 9
The systematic search for new-product ideas is called _____.
idea generation
idea search
idea screening
concept development

4. Kotler / Armstrong, Chapter 9
The systematic search for new-product ideas is called _____.
idea generation
idea search
idea screening
concept development

5. Kotler / Armstrong, Chapter 9
Which of the following is not a good external source of ideas?
customers
the R&D department
suppliers
competitors

6. Kotler / Armstrong, Chapter 9
Which of the following is not a good external source of ideas?
customers
the R&D department
suppliers
competitors

7. Kotler / Armstrong, Chapter 9
The purpose of idea screening is to reduce the number of new ideas.
true
false

8. Kotler / Armstrong, Chapter 9
The purpose of idea screening is to reduce the number of new ideas.
true
false

9. Kotler / Armstrong, Chapter 9
A product concept is a detailed version of a new product idea stated in meaningful consumer terms.
true
false

10. Kotler / Armstrong, Chapter 9
A product concept is a detailed version of a new product idea stated in meaningful consumer terms.
true
false

11. Kotler / Armstrong, Chapter 9
Once the new product ideas have been screened, the next step in the new product development process is _____.
marketing strategy
concept development and testing
product development
none of the above

12. Kotler / Armstrong, Chapter 9
Once the new product ideas have been screened, the next step in the new product development process is _____.
marketing strategy
concept development and testing
product development
none of the above

13. Kotler / Armstrong, Chapter 9
_____ is a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives.
Market strategy development
Product development
Business analysis
Forecasting

14. Kotler / Armstrong, Chapter 9
_____ is a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives.
Market strategy development
Product development
Business analysis
Forecasting

15. Kotler / Armstrong, Chapter 9
When a concept moves into a physical product to insure that the product idea can be turned into a workable product, this is referred to as ________.
market strategy
product development
business analysis
commercialization

16. Kotler / Armstrong, Chapter 9
When a concept moves into a physical product to insure that the product idea can be turned into a workable product, this is referred to as ________.
market strategy
product development
business analysis
commercialization

17. Kotler / Armstrong, Chapter 9
Test marketing is the stage at which the product and marketing program are introduced into more realistic settings.
true
false

18. Kotler / Armstrong, Chapter 9
Test marketing is the stage at which the product and marketing program are introduced into more realistic settings.
true
false

19. Kotler / Armstrong, Chapter 9
Which of the following is not a form of test marketing?
standard test markets
controlled test markets
simulated test markets
perceptual test markets

20. Kotler / Armstrong, Chapter 9
Which of the following is not a form of test marketing?
standard test markets
controlled test markets
simulated test markets
perceptual test markets

21. Kotler / Armstrong, Chapter 9
Some of the drawbacks of _____ test markets are that they can be very costly, and they can give competitors a chance to look at the company’s new ideas.
standard
controlled
simulated
Internet

22. Kotler / Armstrong, Chapter 9
Some of the drawbacks of _____ test markets are that they can be very costly, and they can give competitors a chance to look at the company’s new ideas.
standard
controlled
simulated
Internet

23. Kotler / Armstrong, Chapter 9
The final stage in new product development is referred to as __________.
new product penetration
commercialization
consumer initiation
idea screened

24. Kotler / Armstrong, Chapter 9
The final stage in new product development is referred to as __________.
new product penetration
commercialization
consumer initiation
idea screened

25. Kotler / Armstrong, Chapter 9
The first thing a company must decide when launching a new product is _____.
who to launch it to
where to launch it
when to launch it
who its advertising agency will be

26. Kotler / Armstrong, Chapter 9
The first thing a company must decide when launching a new product is _____.
who to launch it to
where to launch it
when to launch it
who its advertising agency will be

27. Kotler / Armstrong, Chapter 9
When a company uses sequential product development, the various company departments work together closely and overlap the steps in the product development process in order to save time and increase effectiveness.
true
false

28. Kotler / Armstrong, Chapter 9
When a company uses sequential product development, the various company departments work together closely and overlap the steps in the product development process in order to save time and increase effectiveness.
true
false (The definition above is for a company using simultaneous product development, not sequential product development.)

29. Kotler / Armstrong, Chapter 9
Which of the following is not a stage in the product life cycle (PLC)?
idea screening
growth
maturity
decline

30. Kotler / Armstrong, Chapter 9
Which of the following is not a stage in the product life cycle (PLC)?
idea screening
growth
maturity
decline

31. Kotler / Armstrong, Chapter 9
Which stage of the product life cycle (PLC) is characterized by slow growth because the product has achieved acceptance by most of its potential buyers?
introduction
growth
maturity
decline

32. Kotler / Armstrong, Chapter 9
Which stage of the product life cycle (PLC) is characterized by slow growth because the product has achieved acceptance by most of its potential buyers?
introduction
growth
maturity
decline

33. Kotler / Armstrong, Chapter 9
The Food, Drug, and Cosmetic Act is a federal law protecting consumers from unsafe and adulterated food.
true
false

34. Kotler / Armstrong, Chapter 9
The Food, Drug, and Cosmetic Act is a federal law protecting consumers from unsafe and adulterated food.
true
false

35. Kotler / Armstrong, Chapter 9
_____ tend to grow slowly, remain popular for a while, and then decline slowly.
Fads
Styles
Fashions
Designs

36. Kotler / Armstrong, Chapter 9
_____ tend to grow slowly, remain popular for a while, and then decline slowly.
Fads
Styles
Fashions
Designs

37. Kotler / Armstrong, Chapter 9
In the _____ stage, sales start climbing quickly and competition often enters the market.
introduction
growth
maturity
decline

38. Kotler / Armstrong, Chapter 9
In the _____ stage, sales start climbing quickly and competition often enters the market.
introduction
growth
maturity
decline

39. Kotler / Armstrong, Chapter 9
Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as __________.
social responsibility
positioning
marketing mix
commercialization

40. Kotler / Armstrong, Chapter 9
Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as __________.
social responsibility
positioning
marketing mix
commercialization