1. Approach to innovation Emerging Consumer Markets Salik Khawaja BP Alternative Energy

2. 2 The Emerging Consumer Markets Business BP vision : provider of heat, light and mobility for the world Over 3 Billion people across the world don’t have access to safe, clean and affordable energy options ECM business 1st stage of scale in India in 2007, vision 20m customers by 2020.

3. 3 Consumer centric development “Disruptive” Innovation Co-creation with our consumers “Life” understanding v Affordability

4. 4 Impact Social + economic Sustainability 3 Ps Scale Opportunity + model scalability

5. 5 ECM’s Innovation Journey Nodality – configuration of business model combining integration & partnering Integration “what is not good enough” Partner “What is available and good enough” Consumer Insights Product & offer development Fuel development Manufacturing Brand Product technology Village level entrepreneurs BP processes/systems (only outsourcing !) Value Chain

6. 6 Partnerships Why partner? We need to focus on rapid scale and sustainability We don’t need to own/do everything ourselves! Who we have partnered with: (Those who share commitment to mutual goals) Channel: SSP Technology: Indian Institute of Science:

7. Thank you