1. Global Car Industry Overview  Consolidation  Global networks  Legislation dependent technology  Homogenous products

2. PEST Analysis Political  Environmental legislation explorations  UK car market affected by investigations  High concentrations of market ownership

3. PEST Analysis Economical  Overcapacity  Industry at the whim of the business cycle  Few independent car makers  Difficulty in sustaining competitive ads.

4. PEST Analysis Social  Erosion of brand extras  Market movement from petrol to diesel  Manufacturing to a consumer dictated market

5. PEST Analysis Technological  Discoveries spurred by govt. legislation  Rising costs of developments  New model development is cautious

6. Main Competitive Factors  New technological developments  Brands and joint ventures  Alliances to further market knowledge  Sharing design/technological developments  International boundaries being eroded

7. A Look At Ford and GM Ford  Growth by acquisitions  Jaguar, Volvo, Aston Martin, Land Rover General Motors  Prioritized in making alliances  Smart way of being global but local