1. Target Customer  Why did we choose 65+ year old over youth? › Practically no products; Untapped market › Growing faster than youth and have higher disposable income  Insights about needs of this target group - › Need technology to enhance their life w.r.t  Healthcare  Communication with friends/family  Transportation  Safety  Cooking Anshul Agrawal Cecilia Brito Justin Cross Katrina McGhee Koji Nishida

2. Simple cell phone function Measure physical condition Directly connect with doctor Scan drug’s bar code Wristband shape  Diagnostic that measures physical conditions such as body temperature, blood pressure, cholesterol level and sends data to medical agency monitoring person’s vital statistics  1-touch emergency button that enables user to connect with doctor/EMS  Smart medicine scanner that can read bar codes and inform user about quantity and frequency of medicine  Simple cell-phone with large buttons and GPS application Product Specifications

3. Business Model Manufacturing  Nokia enters into JV with large medical devices co. to use latter’s medical expertise in manufacturing of device Sales  To create awareness about product, Nokia ties up with  Leading medical insurance co.s  Hospitals, private practitioners, and gerontologists Revenue Sharing Model  Nokia expects  25% on the sale of the device  100% for providing the service Anshul Agrawal Cecilia Brito Justin Cross Katrina McGhee Koji Nishida