1. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 Surveying the Digital Future: The Impact of the Internet Lessons Learned from Five Years in the Field Jeffrey Cole Director, Center for the Digital Future at USC Annenberg School The Network Society and the Knowledge Economy March 6, 2005 Lisbon, Portugal

2. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 Lost Research Opportunity A Longitudinal Study of Television, beginning in 1948 could have found –Where the time for television came from –How it affected … consumer behavior, connection to the civic process, desire to travel, career goals and much else

3. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 We are undertaking the study of the Internet that should have been conducted on television in the late 1940s

4. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 Countries and Regions in Current Comparisons  United States  Singapore  Italy  Sweden  Japan  Taiwan  Great Britain  India  Iran  Australia  Bolivia  Hong Kong  Mainland China*  Portugal  South Korea  Germany  Hungary  Spain  Chile  Argentina  Brazil  Philippines  Macao  Africa about to join

5. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 Lessons from Five Years in the Field

6. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 1.The Advantages of Internet Experience are Disappearing  A subtle change noticed in the last year  Most apparent in countries with most greatest Internet penetration for longest time: U.S, Japan, South Korea, Canada, Great Britain  New users much more likely to be dial-up, experienced connect twice as long more likely to be on broadband  Experienced users connect from more places inside and outside the home

7. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 2. Internet Users Watch Less Television

8. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 Average Hours per Week Spent Watching Television: Users vs. Non-Users HTV x Usenet – 7 extra questions (10-22-03) 13.0 18.3 11.8 20.9 10.2 16.2 20.4 14.1 12.9 11.6 15.9 20.2 15.5 14.5 18.7 22.9 17.5 26.3 18.1 24.3 15.6 16.8 0 5 10 15 20 25 30 BritainChile (Santiago) GermanyHungaryJapanKoreaMacaoSingaporeSwedenTaiwanUSA Number of Hours UsersNon-users

9. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 How Has the Use of the Internet Changed the Amount of Time You Spend Watching TV? NetTV – Stage 6 (11-2-04)

10. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 3. The Internet has become the Most Important Source of Information (for Internet Users)

11. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 How Important is the Internet as a Source of Information to You? NetInfo – Stage 6 (11-2-04)

12. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 4. Users Perceptions of the Reliability of Internet Information is High in Many Countries with Important Exceptions

13. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 Information on the Internet: Is it Reliable and Accurate? (Users Age 18 and above) Stage 5 – RELIA x Usenet (10-14-03) 7.2% 18.5% 5.0% 25.3% 4.8% 18.3% 17.6% 36.0% 7.1% 54.0% 13.4% 53.1% 47.3% 54.9% 13.3% 59.7% 26.4% 58.0% 69.7% 32.3% 0% 20% 40% 60% 80% BritainChina (Urban) GermanyHungaryJapanKoreaSingaporeSpainSwedenUSA Percent of Adult Users None of it or Some of itMost of it or All of it

14. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 5. Workers Feel the Internet has Made Them More Productive

15. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 Has Your Internet Access at Work Made You More or Less Productive? NetProd – Stage 6 (11-2-04)

16. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 6. Frequency of Checking E-Mail High, but may be about to Change

17. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 Frequency of Checking Email Femail – Stage 6 (11-2-04)

18. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 How quickly should one reply to a personal e-mail message? (Experience) Q263 (E-2)

19. The Impact of the Internet--Year Five Report, 2005 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future “Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2005 CONTACT INFORMATION Web: http:/digitalcenter.org E-mail: cole@digitalcenter.orgcole@digitalcenter.org Phone: (213) 437-4433