1. Amazon.com – Successful At Destroying The Traditional Value Chain

2. Amazon’ first positive cash flow

3. BMV: Books. Music and Video ETK: Electronics, Tools and Kitchen Services: B2B strategic relationships, advertising revenues, Amazon Auctions, zShop, and Payments International: Retail sales af Amazon’s international sites

4. The SWOT Analysis Strengths Brand Extensive experience in e-transactions (technology platform) Market leaders in collaborative filtering 80 % market share on main segment/market (market dominance) Weaknesses Broad product portfolio Cash flow High development costs Problems to adjust to new market conditions Equity to make strategic investments Opportunities Large number of unique and active visitors in the Americas and Europe Growing global Internet penetration (traditional web browser/micro browsers) Growing corporate demand for intelligent marketing and loyalty creating web schemes Growing acceptance and willingness to conduct on-line transactions among consumers Declining dollar value Threats Strategic disorientation Distribution channel conflicts Customs and VAT in international markets Brand devaluation Volatility in technology stock markets