1. PROPOSAL TO ESTABLISH THE UNIVERSITY OF HAWAI‘I HOSPITALITY AND TOURISM INSTITUTE Submitted by University of Hawai‘i Hospitality and Tourism Consortium The Four Island Experience

2. Background University system has a number of leading edge travel, hospitality and tourism programs. Many have significant reputations. Low recognition of the System’s resources. Industry perception of competition between various units. Articulation issues. Growing recognition of the need for cooperation.

3. The Consortium Process Establishment of the University of Hawai‘i Hospitality and Tourism Committee Evolution into the University of Hawai‘i Hospitality and Tourism Consortium Recommendation to form the University of Hawai‘i Hospitality and Tourism Institute

4. Consortium Members Kapi‘olani Community College Kaua‘i Community College Maui Community College Hawai‘i Community College University of Hawai‘i at Hilo University of Hawai‘i at West O‘ahu University of Hawai‘i at Mānoa

5. Mission Facilitate and support the collaborative efforts of University of Hawai‘i Community Colleges, University of Hawai‘i at Hilo, University of Hawai‘i at West O‘ahu, and the University of Hawai‘i at Mānoa in the development and support of system-wide tourism and hospitality initiatives.

6. Objectives Provide a clearly articulated and transparent pathway Provide a community & international single point of contact Shared resources: faculty, library, etc. Meet workforce development needs Promote & support innovative research and training Provide outreach services statewide Provide leadership in hospitality and tourism industry Deliver leading-edge professional development and consultancy services Encourage economic development through the export of travel expertise

7. Institute Management Advisory Committee Chancellors Community Representatives Industry Representatives Representatives From System Offices Staff Executive Director Outreach Coordinator Administrative Assistant UHM Tim Dean

8. Activities Integrated Systemwide Academic Policies, Programs & Initiatives Represent System Hospitality, Tourism & Travel Interests Marketing and Outreach Services Coordinated Professional Development & Outreach Activities Conduct Cross Campus Interdisciplinary Research Coordination Of Initiatives Between Various Campuses

9. Operating Budget Executive Director$90,000 Administrative support35,000 Distance course delivery65,000 Institute inter-Island travel30,000 Public relations5,000 Operational supplies500 Communications500 Other3,000 Total$229,000

10. Budget Notes There will be core funding required to support the Institute’s basic system responsibilities. Funding from HTA, visitors bureaus and the industry will be sought to appoint part-time outreach coordinators and support activities for each island. As the Institute achieves its potential, some of the operating costs could be covered by income from consultancy and professional development activities.

11. Distance Course Delivery Facilitators for distance delivery$45,000 Travel and accommodation20,000 Total$65,000 Facilitators will support course instructors based at one of the Institute’s members by providing in person support and direction on Neighbor Islands. This level of funding will provide for nine courses to be delivered by distance delivery each year.

12. Initial Startup Expenses Facility renovation$200,000 Polycom hardware10,000 Computer hardware2,000 Total$212,000 The facility renovation funds will be utilized to upgrade a space within George Hall.

13. Measures of Institute Effectiveness Level of success of students. Level of student demand throughout the system. Ability of the UH System to meet industry workforce needs. Surveys of community groups and organizations to assess the University’s responsiveness and effectiveness in supporting community and organizational efforts. Levels of extramural funding in particular from Asia- Pacific developed by Institute initiated activities. Amount and quality of academic, professional development and applied research support obtained by Institute initiatives.

14. Conclusion Need for the University to meet the State’s workforce demands. Working together, the system can contribute more efficiently to sustainable and responsible tourism. Allow for the best use of human, technological and knowledge management resources. Interim Consortium operations continue, using the resources of the TIM School