1. o r g a n i z a t i o n a l b e h a v i o r e l e v e n t h e d i t i o n

2. ORGANIZATIONAL BEHAVIOR S T E P H E N P. R O B B I N S E L E V E N T H E D I T I O N W W W. P R E N H A L L. C O M / R O B B I N S © 2005 Prentice Hall Inc. All rights reserved. PowerPoint Presentation by Charlie Cook Chapter 5 درک و تصمیم گیری فردی Perception and Individual Decision Making

3. © 2005 Prentice Hall Inc. All rights reserved.5–2 درک چیست و چرا مهم است؟ People’s behavior is based on their perception of what reality is, not on reality itself.People’s behavior is based on their perception of what reality is, not on reality itself. The world as it is perceived is the world that is behaviorally important.The world as it is perceived is the world that is behaviorally important. People’s behavior is based on their perception of what reality is, not on reality itself.People’s behavior is based on their perception of what reality is, not on reality itself. The world as it is perceived is the world that is behaviorally important.The world as it is perceived is the world that is behaviorally important. درک Perception فرآیندی است که طی آن هر فرد دریافت های حسی خود را برای تعیین وضعیت و معنای محیط, سازماندهی و تفسیر می نماید.

4. © 2005 Prentice Hall Inc. All rights reserved.5–3 Factors That Influence Perception E X H I B I T 5–1

5. © 2005 Prentice Hall Inc. All rights reserved.5–4 Person Perception: Making Judgments About Others Distinctiveness: shows different behaviors in different situations. Consensus: response is the same as others to same situation. Consistency: responds in the same way over time. Distinctiveness: shows different behaviors in different situations. Consensus: response is the same as others to same situation. Consistency: responds in the same way over time. Attribution Theory When individuals observe behavior, they attempt to determine whether it is internally or externally caused.

6. © 2005 Prentice Hall Inc. All rights reserved.5–5 Attribution Theory E X H I B I T 5–2