1. Getting to Know Your Community …What the Numbers Say!

2. By: Suzette Barta, Assistant Extension Economist OSU, Stillwater Susan Trzebiatowski, Student Assistant OSU, Stillwater Stan Ralstin, Community Development Specialist OSU, Enid Dirk Webb, County Extension Director OSU, Cordell Mike Woods, Extension Economist OSU, Stillwater Joe Williams, IFRO Director OSU, Stillwater - Department of Agricultural Economics - - Division of Agricultural Sciences and Natural Resources - - Oklahoma State University -

3. Contents I.Getting to Know Oklahoma II.Getting to Know Washita County III.Getting to Know Your Retail Markets Washita Co

4. Washita County Pop Quiz a.The original location had been set aside as tribal lands. b.The water supply was unsatisfactory. c.The courthouse building was built on the new site, so the town moved. Washita Co What forced the relocation of Cordell one mile to the southwest (its present location)? Answer: b. The water supply was unsatisfactory.

5. Part I Getting to Know Oklahoma!

6. Population Loss Oklahoma’s population increased by 9.7% from 1990-2000, according to the Census Bureau. The US population increased by about 13.2%. As a result, Oklahoma’s number of Representatives to the House decreased from 6 to 5.

7. Employment Opportunities If I could change one thing about my community, it would be: “…better paying jobs and more of them.” Pushmataha County Community Survey, AE-02024, March 2002 Old Frisco Depot in Antlers

8. Low Income Why does Per Capita Income in Oklahoma lag the rest of the nation? Some possibilities: Low Educational Attainment Cost of Living Cultural Attitudes Different Occupational Mix than U.S. Inadequate Transportation Systems Oklahoma League of Economists, Spring 1999 Policy Survey of Members

9. Population Trends... Across the United States, population growth in the “bread basket” states is slow relative to the rest of the country. In Oklahoma, the fastest growing counties are those in the central and eastern portions of the state--often bordering Tulsa and Oklahoma Counties. Western counties in Oklahoma are losing population. In general, non-metro counties are losing population relative to metro counties....In Oklahoma and Nationwide

10. Source: U.S. Census Bureau

13. 3.3% 7.1%5 Percent of Population Living in Non-Metropolitan Areas for Each State 0%-14% Non-metro Population 51% or more Non-metro Population 26%-50% Non-metro Population 15%-25% Non-metro Population 0% 1.5% 7.3% 7.9% 8.2%8.6% 11.7% 13.4% 15.1% 15.4% 16.1% 16.9% 17.8% 20% 18.8% 21.8% 23.5% 24.6% 27.8% 26.8% 27.8% 29.5% 30% 30.1% 30.7% 32.2% 32.1% 32.4% 37.6% 39.2% 43% 43.3% 47.3% 51% 51.2% 54.6% 55.7% 57.6% 58.5% 59.7% 60.6% 63.9% 65.3% 66.1% 67.3% 70% Source: Bureau of Economic Analysis for 1999.

14. Population: Metro vs. Non-Metro 57%59%61% 3,025,4873,145,5763,450,654

15. ADAIR ALFALFA ATOKA BECKHAM BLAINE BRYAN CANADIAN CARTER CHEROKEE CHOCTAW CLEVELAND COMANCHE COTTON CRAIG CUSTER DELAWARE DEWEY ELLIS GARFIELD GRADY GRANT GREER HARMON HARPER JACKSON JEFFERSON KAY KIOWA LATIMER LOVE MAYES MURRAY MUSKOGEE NOBLE NOWATA OKLAHOMA OKMULGEE OSAGE OTTAWA PAWNEE PAYNE PUSHMATAHA ROGER MILLS ROGERS SEQUOYAH STEPHENS TILLMAN TULSA WAGONER WASHITA WOODS WOODWARD WASHINGTON SHALL MAR- MAJOR KINGFISHER BEAVERTEXAS LOGAN CREEK LINCOLN OKFUSKEE McINTOSH CADDO MCCLAIN GARVIN SEMINOLEPOTTA- WATOMIE HUGHES PITTSBURG HASKELL LE FLORE COAL JOHNSTON PONTOTOC MCCURTAIN CIMARRON Over 930 Average for the state of Oklahoma = 50.2 100-388 50-99 Population Density for Oklahoma Counties Population per Square Mile (2000) 10-49 Less than 10

16. Percent of Total Population Under 18 Years Source: U.S. Census Bureau

17. Percent of Total Population Over 65 Years Source: U.S. Census Bureau

18. Employment Trends... Employment growth has been greatest in the eastern half of the state. Western counties are losing jobs relative to eastern counties. Unemployment rates are higher in non- metropolitan counties....In Oklahoma

19. ADAIR ALFALFA ATOKA BECKHAM BLAINE BRYAN CANADIAN CARTER CHEROKEE CHOCTAW CLEVELAND COMANCHE COTTON CRAIG CUSTER DELAWARE DEWEY ELLIS GARFIELD GRADY GRANT GREER HARMON HARPER JACKSON JEFFERSON KAY KIOWA LATIMER LOVE MAYES MURRAY MUSKOGEE NOBLE NOWATA OKLAHOMA OKMULGEE OSAGE OTTAWA PAWNEE PAYNE PUSHMATAHA ROGER MILLS ROGERS SEQUOYAH STEPHENS TILLMAN TULSA WAGONER WASHITA WOODS WOODWARD WASHINGTON SHALL MAR- MAJOR KINGFISHER BEAVERTEXAS LOGAN CREEK LINCOLN OKFUSKEE McINTOSH CADDO MCCLAIN GARVIN SEMINOLEPOTTA- WATOMIE HUGHES PITTSBURG HASKELL LE FLORE COAL JOHNSTON PONTOTOC MCCURTAIN CIMARRON Percentage Employment Growth 1990-2000 Over 22% Growth 10%-22% Growth 0 to 10% Growth Negative Growth Shades of purple indicate growth that is slower than the state’s growth of 22%.

20. Oklahoma Unemployment Rates, 1990-2001, State, Metro & Non-Metro Areas

21. Employment Growth in Metro and Non-metro Oklahoma, 1995-2000 Source: Regional Economic Information System, BEA

22. Manufacturing Employment for Non-metropolitan Areas in Oklahoma, 1980-2000 Source: Regional Economic Information System, Bureau of Economic Analysis

23. ADAIR ALFALFA ATOKA BECKHAM BLAINE BRYAN CANADIAN CARTER CHEROKEE CHOCTAW CLEVELAND COMANCHE COTTON CRAIG CUSTER DELAWARE DEWEY ELLIS GARFIELD GRADY GRANT GREER HARMON HARPER JACKSON JEFFERSON KAY KIOWA LATIMER LOVE MAYES MURRAY MUSKOGEE NOBLE NOWATA OKLAHOMA OKMULGEE OSAGE OTTAWA PAWNEE PAYNE PUSHMATAHA ROGER MILLS ROGERS SEQUOYAH STEPHENS TILLMAN TULSA WAGONER WASHITA WOODS WOODWARD WASHINGTON SHALL MAR- MAJOR KINGFISHER BEAVERTEXAS LOGAN CREEK LINCOLN OKFUSKEE McINTOSH CADDO MCCLAIN GARVIN SEMINOLEPOTTA- WATOMIE HUGHES PITTSBURG HASKELL LE FLORE COAL JOHNSTON PONTOTOC MCCURTAIN CIMARRON Manufacturing Employment as a Percent of Total Employment for Oklahoma Counties, 1999 Greater than 20% 15.1% to 20% 9.63% to +15% Less than 9.63% State percent is 9.63%. U.S. percent is 11.76%

24. ADAIR ALFALFA ATOKA BECKHAM BLAINE BRYAN CANADIAN CARTER CHEROKEE CHOCTAW CLEVELAND COMANCHE COTTON CRAIG CUSTER DELAWARE DEWEY ELLIS GARFIELD GRADY GRANT GREER HARMON HARPER JACKSON JEFFERSON KAY KIOWA LATIMER LOVE MAYES MURRAY MUSKOGEE NOBLE NOWATA OKLAHOMA OKMULGEE OSAGE OTTAWA PAWNEE PAYNE PUSHMATAHA ROGER MILLS ROGERS SEQUOYAH STEPHENS TILLMAN TULSA WAGONER WASHITA WOODS WOODWARD WASHINGTON SHALL MAR- MAJOR KINGFISHER BEAVERTEXAS LOGAN CREEK LINCOLN OKFUSKEE McINTOSH CADDO MCCLAIN GARVIN SEMINOLEPOTTA- WATOMIE HUGHES PITTSBURG HASKELL LE FLORE COAL JOHNSTON PONTOTOC MCCURTAIN CIMARRON Greater than 1.0 0.75 - 0.99 0.50 – 0.74 1999 County Trade Pull Factors 0.25 – 0.49 Less than 0.25 Source: Oklahoma Business Bulletin, October 2000

25. Income Trends... Oklahoma per capita income falls behind most of our surrounding states. Non-metro PCI in Oklahoma lags metro PCI. Although all counties show some growth in income, Central Oklahoma and the far eastern counties show the fastest growth in total personal income....In Oklahoma

26. ADAIR ALFALFA ATOKA BECKHAM BLAINE BRYAN CANADIAN CARTER CHEROKEE CHOCTAW CLEVELAND COMANCHE COTTON CRAIG CUSTER DELAWARE DEWEY ELLIS GARFIELD GRADY GRANT GREER HARMON HARPER JACKSON JEFFERSON KAY KIOWA LATIMER LOVE MAYES MURRAY MUSKOGEE NOBLE NOWATA OKLAHOMA OKMULGEE OSAGE OTTAWA PAWNEE PAYNE PUSHMATAHA ROGER MILLS ROGERS SEQUOYAH STEPHENS TILLMAN TULSA WAGONER WASHITA WOODS WOODWARD WASHINGTON SHALL MAR- MAJOR KINGFISHER BEAVERTEXAS LOGAN CREEK LINCOLN OKFUSKEE McINTOSH CADDO MCCLAIN GARVIN SEMINOLEPOTTA- WATOMIE HUGHES PITTSBURG HASKELL LE FLORE COAL JOHNSTON PONTOTOC MCCURTAIN CIMARRON Total Personal Income Percentage Growth, 1990-2000. Greater than 60% 41%-60% 21%-40% 0-20% Shades of green indicate growth that is slower than the state’s rate of growth of 60%.

27. Per Capita Income for Oklahoma and Surrounding States: 1990-2000 Source: Regional Economic Information System, BEA OK-Metro OK-Nonmetro OK

28. Average Wage per Job, 1999 Source: Bureau of Economic Analysis

29. Housing Cost Index

30. ADAIR ALFALFA ATOKA BECKHAM BLAINE BRYAN CANADIAN CARTER CHEROKEE CHOCTAW CLEVELAND COMANCHE COTTON CRAIG CUSTER DELAWARE DEWEY ELLIS GARFIELD GRADY GRANT GREER HARMON HARPER JACKSON JEFFERSON KAY KIOWA LATIMER LOVE MAYES MURRAY MUSKOGEE NOBLE NOWATA OKLAHOMA OKMULGEE OSAGE OTTAWA PAWNEE PAYNE PUSHMATAHA ROGER MILLS ROGERS SEQUOYAH STEPHENS TILLMAN TULSA WAGONER WASHITA WOODS WOODWARD WASHINGTON SHALL MAR- MAJOR KINGFISHER BEAVERTEXAS LOGAN CREEK LINCOLN OKFUSKEE McINTOSH CADDO MCCLAIN GARVIN SEMINOLEPOTTA- WATOMIE HUGHES PITTSBURG HASKELL LE FLORE COAL JOHNSTON PONTOTOC MCCURTAIN CIMARRON Top Ten Counties with Greatest Percent of Total Personal Income from Farm Earnings, 2000

31. ADAIR ALFALFA ATOKA BECKHAM BLAINE BRYAN CANADIAN CARTER CHEROKEE CHOCTAW CLEVELAND COMANCHE COTTON CRAIG CUSTER DELAWARE DEWEY ELLIS GARFIELD GRADY GRANT GREER HARMON HARPER JACKSON JEFFERSON KAY KIOWA LATIMER LOVE MAYES MURRAY MUSKOGEE NOBLE NOWATA OKLAHOMA OKMULGEE OSAGE OTTAWA PAWNEE PAYNE PUSHMATAHA ROGER MILLS ROGERS SEQUOYAH STEPHENS TILLMAN TULSA WAGONER WASHITA WOODS WOODWARD WASHINGTON SHALL MAR- MAJOR KINGFISHER BEAVERTEXAS LOGAN CREEK LINCOLN OKFUSKEE McINTOSH CADDO MCCLAIN GARVIN SEMINOLEPOTTA- WATOMIE HUGHES PITTSBURG HASKELL LE FLORE COAL JOHNSTON PONTOTOC MCCURTAIN CIMARRON Employment growth and per capita income growth greater than US average. PCI Average Annual Growth Rate for the US =5.06% Employment Average Annual Growth Rate for the US= 2.01% Employment growth greater than US average. Per capita income growth less than US average. Employment growth less than US average. Per capita income growth greater than US average. Employment growth and per capita income growth less than US average. Average Annual Employment and Per Capita Income Growth by County 1990-2000: Relative to U.S. Average.

32. Part II. Getting to Know Washita County

33. Washita County Pop Quiz a.Johnson and Harrel b.Johnson and Johnson c.Rogers and Hammerstein Washita Co Who donated the land for the courthouse, which straddles the highway and a section line? Answer: a. A.J. Johnson and J.C. Harrel each donated half the land needed for a courthouse on either side of the section line, later used to demark the highway.

34. Population for Washita County 198019902000 % Change 1990-2000 Bessie 245242190-21.49% Burns Flat 2,4311,0221,78274.36% Canute 676542524-3.32% Colony 185163147-9.82% Cordell 3,3012,9682,867-3.40% Corn 5425485917.85% Dill City 649628526-16.24% Foss 188143127-11.19% Rocky 242189174-7.94% Sentinel 1,016982859-12.53% Remainder 4,3234,0143,721-7.87% Washita County 13,79811,44111,5080.58%

35. Population of Washita County, Oklahoma, 1990-2000 Source: U.S. Census Bureau

36. Population, Housing Units, and Average Household Size for Washita County, Oklahoma 2000 Avg. Household Size for Oklahoma: 2.49 Source: U.S. Census Bureau PopulationTotal Housing Units Avg HH Size Washita Co. 11,5085,4522.50 Burns Flat 1,7829032.86 Canute 5242422.45 Cordell 2,8671,4272.39 Corn 5912262.52 Dill City 5262532.52 Sentinel 8594112.48 Other towns 6383282.26

37. Percent of Total Housing Units in Washita County, 2000 Total Housing Units in Washita County – 5,452 Source: U.S. Census Bureau

38. Washita County Population for Age Groups 65 & Over and Under Age 19, 1990-2000 Source: Woods and Poole, 2002

39. Percent of Total Enrollment in Washita County, Oklahoma, 2000 Total Enrollment for Washita County – 775 Source: U.S. Census Bureau

40. Percent of Education Attained in Washita County for Persons Age 25 and Over, 2000 Total persons 25 years and over in Washita County – 1,848 Source: U.S. Census Bureau

41. Percent of Education Attained in Oklahoma for Persons Age 25 and Over, 2000 Total persons 25 years and over in Oklahoma – 2,203,173 Source: U.S. Census Bureau

42. Total Employment for Washita County, OK, 1990-2002 Source: Oklahoma Employment Security Commission

43. Unemployment Rates for Washita County and Oklahoma, 1990-2002 Source: Oklahoma Employment Security Commission

44. Location Quotients for Washita County, 1995-2000

45. Per Capita Income for Washita County and Oklahoma Source: Regional Economic Information System, Bureau of Economic Analysis

46. Transfer Payments by Type for Washita County, Oklahoma, 1990-2000 Source: Regional Economic Information System, Bureau of Economic Analysis

47. Sales Subject to Sales Tax for Washita County Fiscal Years 1992-2002 Source: ORIGINS http://origins.ou.edu

48. Total Farm Labor and Proprietors’ Income for Washita County, Oklahoma Not available for 1996 Source: Regional Economic Information System, Bureau of Economic Analysis

49. Selected Farm Characteristics of Washita County, Oklahoma, 1997 Number of Farms994 Avg. Farm Size (acres)589 % Land Area in Farms91.2% Avg. Age of Operator55.8 Avg. Mkt. Value of Ag. Products Sold per Farm $69,161 Source: 1997 Census of Agriculture

50. Part III. Getting to Know Your Retail Markets!

51. Washita County Pop Quiz a.Cordell b.Foss c.Cloud Chief Washita Co What town was the first county seat for Washita County? Answer: c. Cloud Chief. After a county vote that moved the county seat to Cordell, people in Cloud Chief refused to move. A bill signed to law by President Theodore Roosevelt moved the county seat to Cordell and settled the argument.

52. Population for Cordell and Washita County, 1980-2000 Washita Co. Cordell

53. Sales Tax Collections for Cordell, OK, 1980-2002 2%-3% 4%-3% 3%-4%

54. Sales Tax Collections for Burns Flat, OK, 1980-2002 2%-3% 3%-4%

55. Sales Tax Collections for Sentinel, OK, 1980-2002 2%-3%

56. Estimated Taxable Sales for Cordell and Washita County, FY 1992-2002 County estimate source: ORIGINS http://origins.ou.edu

57. What is Trade Area Capture? Trade Area Capture estimates the number people that shop in your town annually. TAC is estimated from your town’s estimated taxable sales figures obtained from the Oklahoma Tax Commission.

58. Trade Area Capture for Cordell, OK 1980-2002

59. What is a Pull Factor? A Pull Factor is an index calculated so that trade areas can be compared across different cities and towns. A Pull Factor is the town’s Trade Area Capture Divided by the town’s Population. A PF > 1.0 implies that a town is drawing in shoppers over and above its own population. A PF < 1.0 implies that a town is not capturing the retail dollars of its own residents.

60. Pull Factors for 5 Towns in Washita County, OK, 1980-2002

61. Pull Factors for Remaining Towns in Washita County, 1980-2002

62. Pull Factors By Average City Size

63. Pull Factors for Cordell & for Cities with Population 1,000-5,000: 1980-2002

64. Sales gap coefficients are interpreted in exactly the same way as pull factors. The only difference is that 8 distinct retail categories are analyzed--based on SIC codes.

65. SIC Codes for Gap Analysis

66. Gap Analysis for Cordell:1998-2002

67. Gap Analysis for Burns Flat:1998-2002

68. Washita County Pop Quiz a.True b.False Washita Co The Carnegie Library was constructed with the assistance of funds provided by the steel magnate Andrew Carnegie. Answer: a. True. Today the building is home to the Washita County Historical Museum and is on the National Register of Historic Places.

69. Questions?