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24 Jun 2003 UNIVERSAL MEDITERRANEA EMAS VERIFIER WORKSHOP BRUSSELS, 24 June 2003.

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Presentation on theme: "24 Jun 2003 UNIVERSAL MEDITERRANEA EMAS VERIFIER WORKSHOP BRUSSELS, 24 June 2003."— Presentation transcript:

1 24 Jun 2003 UNIVERSAL MEDITERRANEA EMAS VERIFIER WORKSHOP BRUSSELS, 24 June 2003

2 24 Jun 2003 UNIVERSAL MEDITERRANEA

3 24 Jun 2003 UNIVERSAL MEDITERRANEA Costa Daurada Resort, more than 800 Ha of land, more than 24 millions of visitors, excellent communications, almost 4000 employees: the biggest European leisure centre in the sea Shareholders: Caixa Holding, Universal Entertainment, Anheuser Busch and ACESA Manager: Universal Parks and Resorts which means: internationalisation, consolidation expansion, best leisure technologies,…

4 24 Jun 2003 UNIVERSAL MEDITERRANEA Port Aventura Costa Caribe Hotel Port Aventura Hotel El Paso

5 24 Jun 2003 SHAREHOLDERS

6 24 Jun 2003 SHORT HISTORY 1992 Port Aventura works starting. 1995 Port Aventura public opening. 1998 Universal Studios becomes shareholder and manager. 1999 Alignment with Social and Environmental policies of Universal Studios 1999 to 2001 New Attractions. 2002 Universal Mediterranea.

7 24 Jun 2003 TO SUSTAINABILITY Consolidating the increasing of its activity and that results profitable to its shareholders. Being the engine of tourism in the area. Being leader among Spanish Theme Parks, offering a high quality product. Having good relationship with its closer environment. Employing a big number of people. Applying a policy of respect and care through its employees. Doing investments to enlarge the tourist season in the area. Taking care of their Environment. Universal Mediterranea tries to create value for its shareholders, clients, employees and its closer community... All in the way of Sustainable Development

8 24 Jun 2003 FOR ALL THE FAMILY FUN GOOD MOMENTS SHOWS ATTRACTIONS EVENTS...QUALITY FOOD & BEVERAGE GAMES, MERCH...SERVICE...OFFER GUEST OUR PRODUCT

9 24 Jun 2003 Personal Ideas about EMAS EMAS is hard to read for non professionals (language not adapted, still seems a law) Environment Care is the objective, Verification is not Better to perform fine than write well Too many papers Do not match well with services Org Verification is not an exam

10 24 Jun 2003 Personal experiences with regard to Verification Get the gist of the Organization Do not follow stereotyped questionnaires. Put enthusiasm in the audit Go to the deep feelings of the Org The audited team could be a non professional one, the auditors have to be aware of that The audited system has to fit with the Org in a “natural” way

11 24 Jun 2003 About the Statement Stiff content Aimed to communicate Who are the receptors? Stakeholders Clients, neighbours, councils, unions, shareholders, employees, suppliers, banks, … Need all of them the same communication? Is that what the scheme wants?

12 24 Jun 2003 S.W.O.T STRONG –Complete Org analysis –Professional auditor team –External audit OPORTUNITIES –Well-known and prestige increasing –Help the Org system –Assess the Org in EMAS way WEAK –Focused in papers –Non professional audited team –Far away auditors THREATS –Could become a routine –Discourage the audited team –Weak the Org in EMAS way

13 24 Jun 2003


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