1. 3 rd Generation Parliamentary websites Evolution or revolution ? Bruno Penne Belgian House of Representatives

2. “ 3 rd generation Parliamentary websites” Adding new comm channels Tailored info for targeted audience Increasing participation  Increasing your ‘success rate’,  Remain relevant as a website,  Extend your web presence

3. “Evolution or revolution” Facebook revolution What is the revolution about ?  “Ornamental or fundamental” - Representative democracy under stress ( vs direct democracy ) - Website loosing authority ( monopoly ) - Webmaster loosing control

4. “Evolution or revolution”

17. “generation Y” Technology  Stops being technology (new normal) Target group  Becomes community - individual Push  User( you ) in control Want it all  Fast, not perfect, good enough Want it now  Zero tolerance technical failure Privacy  Complete transparency

18. Usage of Social media :  Total transparency  Accountibility  Authority  Direct dialogue “generation Y” social media

19. Revolution  generation Y Evolution  adapt to global web presence (domino effect) New type of clients … asking for a new ‘information strategy’ … asking for a new ‘communication strategy’ New strategies … asking for changes in organisation ? … dealing with technology in a other way technology strategy !  clouds & webservices

20.  now : user driven change (new normal) Response is the message Contact & interaction is king User in control Technology meets parliamentary activities ( Parliament 2.0 )  1997 : technology driven change Medium is the message Content & information is king Controlled by Parliament, ‘webmaster’ Technology supporting parliamentary processes ( Parliament 1.0 )

21. “communication features” Sections of the seminar  No continuous spectrum  grouped by goal  grouped by intended audience

22. New ways to deliver parliamentary info Reach “served audience” better. New ways to deliver existing information Delivering through new channels or formats Schedule the delivery ( daily, weekly, … ) Delivery via filtering info (facets)

23. Extend the reach of your internet-presence, Reach the “unserved audience” Translate technical content (editorial teams) Tailor content to communities (social media) Add new non-technical content (blogs) Filter content for specific groups (subsites)

24. Narrow the gap between the citizen and parliamentary decision making. Allow citizens to comment on existing parl. data (participation/crowdsourcing/feedbackforms) Allow citizens to start initiatives (e-petition) Allow citizens to debate and participation (forum)

25. Questionnaire results & trends

26. Thanx + bruno.penne@dekamer.be