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Confidential & Proprietary Copyright © 2009 The Nielsen Company Nielsen Global Consumer Confidence Survey December, 2009.

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Presentation on theme: "Confidential & Proprietary Copyright © 2009 The Nielsen Company Nielsen Global Consumer Confidence Survey December, 2009."— Presentation transcript:

1 Confidential & Proprietary Copyright © 2009 The Nielsen Company Nielsen Global Consumer Confidence Survey December, 2009

2 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Page 2 Consumer Confidence Survey Perceptions of Good or Bad time for people to buy the things they want and need over the NEXT 12 Months Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001

3 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Page 3 Consumer Confidence Survey Consumer Confidence Index Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001

4 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Page 4 Consumer Confidence Survey How to utilise spare cash after covering essential living expenses % of respondents who Holidays / vacations Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001

5 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Page 5 Consumer Confidence Survey How to utilise spare cash after covering essential living expenses % of respondents who Paying off debts / credit cards / loans Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001

6 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Page 6 Consumer Confidence Survey How to utilise spare cash after covering essential living expenses % of respondents who New technology products Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001

7 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Page 7 Consumer Confidence Survey How to utilise spare cash after covering essential living expenses % of respondents who Home improvements / decorating Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001

8 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Page 8 Consumer Confidence Survey How to utilise spare cash after covering essential living expenses % of respondents who have no spare cash Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001

9 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Consumer Confidence Survey Page 9 Major Concerns

10 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Major Concerns over the next 6 months - Regional Average Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001 Page 10 Consumer Confidence Survey

11 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Biggest Concern over the next 6 months - Regional Average Base : All respondents n=1502 Latin America (LA) North America (NA) Biggest Concern Base : All respondents n=1001 Page 11 Consumer Confidence Survey

12 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Major Concerns over the next 6 months - Global Warming Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001 Page 12 Consumer Confidence Survey

13 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Major Concerns over the next 6 months - Crime Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001 Page 13 Consumer Confidence Survey

14 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Major Concerns over the next 6 months - Terrorism Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001 Page 14 Consumer Confidence Survey

15 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Major Concerns over the next 6 months - Immigration Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001 Page 15 Consumer Confidence Survey

16 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Major Concerns over the next 6 months - War Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001 Page 16 Consumer Confidence Survey

17 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Major Concerns over the next 6 months - Tolerance towards different religions Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001 Page 17 Consumer Confidence Survey

18 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Major Concerns over the next 6 months - Tolerance towards other countries’ values Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001 Page 18 Consumer Confidence Survey

19 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Major Concerns over the next 6 months - Increasing fuel prices Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001 Page 19 Consumer Confidence Survey

20 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Major Concerns over the next 6 months - Other concern Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001 Page 20 Consumer Confidence Survey

21 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Major Concerns over the next 6 months - None Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001 Page 21 Consumer Confidence Survey

22 Confidential & Proprietary Copyright © 2009 The Nielsen Company Field dates 04/12/09 – 18/12/09 Do you think your country is in an economic recession at the moment? Base : All respondents n=1502 Latin America (LA) North America (NA) Base : All respondents n=1001 Page 22 Consumer Confidence Survey

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