1. Next Day Air Service (NDAS) Fictitious firm competing in the marketplace for overnight package deliveries Provides local pickup/delivery of parcels and other small freight items Initially restricted to rapidly growing Central Florida region Corporate headquarters at Tampa, Florida After initial success, firm expanded, and now has branch offices at Orlando, Miami, Atlanta, New Orleans, Dallas and Memphis Has contracts with air carriers to provide service throughout the U.S. Added agents in the cities of Jacksonville, Montgomery, Jackson, and Houston

2. Next Day Air Service

3. Class Participation Exercise NDAS: Mini-Case