1. The internationalisation handbook Cecilia Johansson for Bill Greenhalgh, NWDA

2. TACTICS main objectives To develop better cluster policies, practical tools and incentives for clusters and their firms in the EU, through a Reflection Group and the European Cluster Alliance, issuing the 6 following thematics: – Fostering international cluster cooperation: – Evaluating cluster excellence: – Supporting cluster marketing and branding: – Using excellent clusters to address emerging industries incl. innovative services: – Channelling RDI funding through excellent clusters: User-driven excellent clusters: – User-driven excellent clusters To valorise relevant cluster and trans-national initiatives developed in the previous 4 INNO-nets : CLUNET, CEE Cluster-Network, BSR and INNET !

3. The Reflection Group + 7 TACTICS partners: Oséo, France VINNOVA, Sweden NWDA, UK TMG, Austria IWT, Belgium PAED, Poland Veneto Innovazione, Italy 14 Reflection Group members: Ian Cresswell, Luxinnovation GIE, Luxembourg Klaus Haasis, MFG Baden-Württemberg, Germany Sigrid Johannisse, SenterNovem, Netherlands Arkadiusz Kowalski, Ministry of Economy, Poland Andrew McDonald, Scottish Enterprise, UK Gerd Meier zu Köcker, VDI/VDE, Germany Werner Pamminger, Clusterland, Austria Alberto Pezzi, Department of Innovation, University and Enterprise, Generalitat de Catalunya, Spain Paolo Pispola, Institute for Industrial Promotion, Italy Sille Rossi, Ministry of Economic Affairs and Communication, Estonia Nikos Vogiatzis, Corallia Clusters Initiative, Greece Ludovic Zekian, Ministry of Economy, Industry and Employment, France Zita Zombori, Pole Program Office, Hungary Lars Christensen, Region Värmland, Sweden

4. A key deliverable from TACTICS Will address the Why? for Internationalisation Will address the How? for Internationalisation INTERNATIONALISATION HANDBOOK

5. Cluster managers – who will use the Handbook for the benefit of: The cluster organisation Cluster members, especially SMEs Policy makers and funders of cluster initiatives What do the Customers & the EC need? HANDBOOK “CUSTOMERS”

6. What´s in it for me??? Which development stage? Emerging cluster initiative? Mature cluster initiative? Total mobilisation in Triple Helix? The regional leadership wants' to look abroad?? What do the companies want? Looking for a single contact? Acting globally? Market needs?

7. INTERNATIONAL CLUSTER COOPERATION: The JOURNEY Why Internationalise? Assess Readiness Identify Opportunities Create Strategy & Action Plan Implement Training Identify Partners Develop Trust & Projects Implement Projects Measure Success Sustain the networks Inward looking “Local” Cluster Outward facing “Global” cluster Get Ready Take Action Use Networks Utilise Funding

8. What will the Content be? Experiences from whole Europe Case studies collected within the Tactics Innonet 14 countries participation (so far) International strategies Macro region cases Etc Advices from the Tactics Reflection group

9. HANDBOOK – Delivery Options? Hardcopy PowerPoint presentations Online training Mobile Phone Apps eBook – Travel Guide / Encyclopaedia Others?

10. What do you want?? Questionnaire…..