1. Business 100 Introduction to Business Dr. Kathy Broneck

2. Review Advertising Public Relations Promotions Integrated Marketing

3. Preview Information Technology (IT) IT in Businesses

4. International IT Spending Source: Newsweek, April 30, 2001 In Billions

5. The ‘Nets Intranet Extranet Virtual Private Network Enterprise Portals Broadband Technology Internet 2

6. Changing Role of IT 1980s= Information Systems 1970s= Data Processing 1990s= Information Technology 1995+= Knowledge Technology

7. Why Business Need Information Technology Increase Efficiency Gain a Competitive Advantage Find New Customers & Provide Added Value Plan, Lead, Organize, & Control

8. How IT is Changing Businesses Organization Operations Staffing New Products Customer Relations New Markets

9. IT & Management Human Resources Security Privacy Stability

10. Telecommuting Advantages Less Travel Time Save Money Smaller/Less Expensive Office Disabled Workers Disadvantages Dislocated Feeling Loss of Energy Turn Work Off? Part-Time Alternative

11. IT Skills…What you need to know Industry Standards Specialization Software (job specific) Email Database Skills (querying) Web navigation Office Suite No Computer Phobias!

12. Why People Surf the Web Source: Source: USA Today

13. Information Characteristics Quality Completeness Timeliness Relevance

14. Most Important Web Site Characteristics Site is updated frequently Links to other relevant sites Easy to find what you are looking for Site responds quickly to inquiries Site downloads quickly Source: Source: Yankolovich Partners

15. Hardware Technology Computers Pagers Cellular Phones Printers Scanners Fax Personal Data Assistants Wireless Information Appliances Networking

16. Software Technology Commercially Distributed Individual Bundled Suite Shareware Freeware

17. Business Software Purposes Word Processor Spreadsheet Database Graphics E-mail/instant message Accounting Integrated Software/Suites Groupware- Networks