1. Aversive Form of Racism Samuel Gaertner & John Dovidio

2. Historical Change White attitudes less racist, more tolerant Subtle, indirect prejudice continues –“ Racist feelings and beliefs among white Americans are generally the rule rather than the exception. ”

3. Aversive Racists Sympathize with victims of past injustice Support policies for promoting equality Still possess negative feelings & beliefs: –Cognitive basis in info processing (blacks assoc. with poverty, crime, welfare) –Not hostility or hatred, but “ discomfort, uneasiness, disgust, and sometimes fear. ” –Unable to recognize institutional racism

4. Question Gaertner & Dovidio cite Kovel on “ aversive ” racism But is this “ aversive ” racism or how attitudes work in conditions of “ metaracism ” ?

5. Studies: “ pro-social ” behavior Wrong-number phone calls Anagram task Cognitive ability task Bystander helping Adjective association

6. Wrong-number calls BlackWhite Conservatives help65%92% Liberals help (n.s.)75%85% Conservatives hang up8%5% Liberals hang up19%3% “ Black ” vs. “ White ” callers asked S-s to call car garage

7. Interpretation Conservatives: blatant prejudice Liberals: –where norms strong (after hearing request), no prejudice –Before norms come into effect, prejudice

8. Anagram Helping Task Design: 2 x 2 x 2 factorial -- white S-s –White vs. black student confederates –Internal cause (failure to work hard) vs. external cause (difficulty of task) –First party request vs. 3 rd party request Dependent Variable: White S-s help or don ’ t help confederate White vs. black “ student ” confederates ask S-s for help

9. Anagram Helping Task Results –External cause:equal helping –3 rd party request:equal helping –Internal cause + self-request:73% whites helped 33% blacks helped

10. Interpretation Where norms for helping salient -- external cause; bystander request -- helping not discriminatory Where norms for helping not salient -- internal cause, self-request -- helping is discriminatory.

11. Cognitive Task Help-Seeking Design:2 x 2white S-s –Black vs. white “ partners ” (confederates) –Help offered vs. help sought Results: –Offered: 80% S-s accepted from black 55% S-s accepted from white –Solicited: 40% S-s asked help from black 60% S-s asked help from white Black / white “ partners ” offer help; S-s may ask for help.

12. Interpretation When black asks for help, both hi- prejudice & low-prejudice subjects help When norms for helping strong, helping not discriminatory Note Interaction Effect: S helps black more than white when asked, & S asks whites more than blacks for help

13. Status and Helping We ’ re skipping this experiment!

14. Bystander Helping Background: –Darley & Latane paradigm: More bystanders less help Design:2 x 2White S-s –Chairs fall on confed during “ ESP ” exp –White vs. Black “ victims ” –Subject alone vs. with other bystanders White bystanders may help white or black “ victim. ”

15. Bystander Helping: Results Victim alone: –S-s help 94% of blacks vs. 81% of whites (n.s.) Victim with bystanders: –S-s help 38% of blacks vs. 75% of whites

16. Jury Simulartion Experiment We ’ re skipping this one,too!

17. Adjective Association Task Task: decide whether string of letters is a word –Measure reaction time Design: 2 x 2White S-s –Positive vs. negative adjectives –Paired with “ whites ” or “ blacks ” White students try to recognize words.

18. Adjective Assoc. Task: Results Negative adjectives: –No differences paired w/ “ whites ” or “ blacks ” Positive adjectives: –Faster reactions when paired w/ “ whites ” than “ blacks ” No difs between hi- & low-prejudice S-s Whites associate positive traits with whites

19. Association Priming Study We ’ re skipping this one too!

20. Conclusions Helping behavior: –Where norms for helping clear & strong, whites do not discriminate –Where norms ambiguous or weak, whites do discriminate

21. Conclusions Associations: –Blacks not evaluated as more lazy, stupid, or dirty –Whites evaluated as more ambitious, smart and clean

22. Conclusions In most studies, high-prejudice whites and low-prejudice whites don ’ t differ much in their behavior.

23. Conclusions “ Prejudiced thinking and discrimination still exist, but the contemporary forms are more subtle, more indirect, and less overtly negative …” “ The contemporary form of prejudice is expressed in ways that protect and perpetuate a nonprejudiced, non- discriminating self-image. ”

24. Conclusions “ Attempts to educate people to accept egalitarian ideals would have little impact on aversive racists …” “ Like a virus that mutates into new forms, old-fashioned prejudice seems to have evolved into a new type that is, at least temporarily, resistant to traditional attitude-change remedies …”

25. Questions Interpretation: Is salience & strength of norms a crucial factor? Concept of “ aversive ” racism: Prejudice but conforms to P.C. norms? Anti-prejudice but succumbs to stereotypes