1. Newspapers

2. Newspapers Importance as Medium Major news source for most people 1 of 3 Americans reads one daily 1,480 daily papers in United States 56 million copies daily Local advertisers’ preferred medium

3. Newspapers in American Life Newspapers as Local Commodities Newspapers as Political Entities Competition in a New Century Rise of the Penny Press The National Stage Growth and Maturation

4. Supplying the Audience Demand Ownership Competition Minority and Ethnic Press

5. Newspapers as Organizations Editorial Advertising Business Circulation Production

6. Editorial Organization Publisher Editor Managing Editor Section editors Copy editors Reporters/writers Photographers/Designers

7. Newspaper Content Advertising (local, national) News (local, wire) Opinion (editorials, columns, op-ed) Photojournalism Syndicated material

8. Trends and Innovations Circulation

10. Trends and Innovations Circulation Content and Design Convergence and the Newsroom Reorganizing the Newsroom The Public Journalism Controversy