1. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Social Psychology by David G. Myers 8 th Edition Conformity

2. Copyright © 2005 by The McGraw-Hill Companies, Inc. Classic Studies Sherif’s studies of norm formation

3. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Classic Studies Asch’s studies of group pressure ©William Vandivert

4. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Classic Studies Milgram’s obedience experiments

5. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. What Breeds Obedience? Emotional distance of the victim Closeness and legitimacy of the authority Institutional authority The liberating effects of group influence © Stanley Milgram, 1965, From the film Obedience, distributed by the Pennsylvania State University

6. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Reflections on the Classic Studies Behavior and attitudes The power of the situation The fundamental attribution error

7. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. When Do People Conform? Group size Unanimity Cohesion Status Public response No prior commitment ©PhotoFest

8. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Why Conform? Normative influence Informational influence © Ken Lambert/ The Washington Times Photo Agency

9. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Who Conforms? Personality Culture ©Mark Peterson/SABA

10. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Resisting Social Pressure Reactance Asserting uniqueness © Chromosohm Media/ The Image Works

11. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Supplemental Slides

12. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Conformity

13. Copyright © 2005 by The McGraw-Hill Companies, Inc. Influences on Conformity

14. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Influences on Conformity

15. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Influences on Conformity

16. Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Social Impact