1. Philadelphia Area SharePoint User Group www.PhillySharePoint.org March 31st, 2010 Marshall Kurtz RJB Technical Consulting www.rjbtech.com marshall.kurtz@rjbtech.com @SPointMarshall @SPointMarshall www.PhillySharePoint.org Philadelphia Area SharePoint User Group

2. Philadelphia Area SharePoint User Group www.PhillySharePoint.org Quick Tip Driving End-User Adoption Through Evangelization

3. How many people in the room currently have SharePoint deployed on an enterprise-wide basis?How many people in the room currently have SharePoint deployed on an enterprise-wide basis? Out of those people, how many of you feel that your deployment has delivered the ROI you were expecting?Out of those people, how many of you feel that your deployment has delivered the ROI you were expecting? For those who didn’t see the expected ROI, would you say that your SharePoint environment was built around your business processes?For those who didn’t see the expected ROI, would you say that your SharePoint environment was built around your business processes? Philadelphia Area SharePoint User Group www.PhillySharePoint.org Driving End-User Adoption Through Evangelism

4. If your SharePoint environment is: Deployed throughout the enterpriseDeployed throughout the enterprise Built around your business processesBuilt around your business processes Not delivering the ROI you expectedNot delivering the ROI you expected What would you say the adoption rate is amongst your end-users? Philadelphia Area SharePoint User Group www.PhillySharePoint.org Driving End-User Adoption Through Evangelism

5. What we’ve learned: Organizations that deploy SharePoint – even those who design their environment with specific business-processes in mind – often don’t see the Return on Investment they expect because their end-users aren’t motivated/trained to use the system. Philadelphia Area SharePoint User Group www.PhillySharePoint.org Driving End-User Adoption Through Evangelism

6. SharePoint Evangelism: Investment of Business LeadersInvestment of Business Leaders SharePoint as a Business Transformation AgentSharePoint as a Business Transformation Agent Understanding the Modern-Day WorkforceUnderstanding the Modern-Day Workforce Establishing Well-Placed Evangelists/SME’sEstablishing Well-Placed Evangelists/SME’s Evangelism In Action: An ExampleEvangelism In Action: An Example Philadelphia Area SharePoint User Group www.PhillySharePoint.org Driving End-User Adoption Through Evangelism

7. Investment of Business Leaders If the entire leadership team doesn’t see the value, why should their direct reports?If the entire leadership team doesn’t see the value, why should their direct reports? If the business leaders don’t understand the value of the platform, it will be hard for them to believe in itIf the business leaders don’t understand the value of the platform, it will be hard for them to believe in it Investment of the business leadership is the result of understanding how SharePoint can directly impact their business processes, costs, and revenueInvestment of the business leadership is the result of understanding how SharePoint can directly impact their business processes, costs, and revenue Business leaders must be willing to adapt the core business model for end-users to be empowered by SharePointBusiness leaders must be willing to adapt the core business model for end-users to be empowered by SharePoint Philadelphia Area SharePoint User Group www.PhillySharePoint.org Driving End-User Adoption Through Evangelism

8. SharePoint as a Business Transformation Agent For SharePoint to deliver a substantial Return on Investment, end- users must be engaged and motivated to collaborate and contribute to the platformFor SharePoint to deliver a substantial Return on Investment, end- users must be engaged and motivated to collaborate and contribute to the platform To establish that motivation, the company’s business model may need to evolve to allow the employees to use the tools that SharePoint providesTo establish that motivation, the company’s business model may need to evolve to allow the employees to use the tools that SharePoint provides Core SP benefits - centered around collaboration, contribution, knowledge transfer and sharing – can only be realized if employees feel empowered to directly impact the success of the businessCore SP benefits - centered around collaboration, contribution, knowledge transfer and sharing – can only be realized if employees feel empowered to directly impact the success of the business Philadelphia Area SharePoint User Group www.PhillySharePoint.org Driving End-User Adoption Through Evangelism

9. Understanding the Modern-Day Workforce End-Users Continue To Change Outside of WorkEnd-Users Continue To Change Outside of Work –Rapid Access to Information (Web Search, Wikipedia, Mobile Devices) –Motivated to Share (Email, FaceBook, Twitter, RSS Feeds) –Power to Choose (Information: How, When, Format) Consumer Behavior Demonstrates What Science Has LearnedConsumer Behavior Demonstrates What Science Has Learned –Studies 1 have shown that today’s employees perform best when motivated by: AutonomyAutonomy MasteryMastery PurposePurpose End-User Adoption/Substantial ROI is Only Achieved When Employees Are Empowered To Use The Tools SharePoint Gives ThemEnd-User Adoption/Substantial ROI is Only Achieved When Employees Are Empowered To Use The Tools SharePoint Gives Them Philadelphia Area SharePoint User Group www.PhillySharePoint.org Driving End-User Adoption Through Evangelism 1 Based on MIT/LSE studies referenced in “The Science of Motivation” by Daniel Pink, 2009

10. Establishing Subject Matter Experts SME’s should be aligned in each business groupSME’s should be aligned in each business group These experts must understand and be able to convey the following to the rest of the group:These experts must understand and be able to convey the following to the rest of the group: –SharePoint is the new growth “engine” for employees and the company –It’s more than just a replacement for the file share –The success of the platform is dependent on employee engagement –When everyone contributes, everyone benefits from their collective knowledge –Training on how to use the platform and business processes specific to their work group (i.e. work flows, work spaces, wikis, etc.) Philadelphia Area SharePoint User Group www.PhillySharePoint.org Driving End-User Adoption Through Evangelism

11. Evangelism In Action / An Example Law Firm With 250-500 EmployeesLaw Firm With 250-500 Employees Has SharePoint NowHas SharePoint Now Basic Portal, Limited Updates, Light UsageBasic Portal, Limited Updates, Light Usage End-User Skills Vary WildlyEnd-User Skills Vary Wildly How is business conducted?How is business conducted? –Files are all paper-based –Attorneys only work a case that day, so files change hands frequently –It’s not uncommon to see shopping carts full of files rolling down the hallway IT Department sees the value and has worked hard to demonstrate it, but they aren’t seeing the adoption or ROIIT Department sees the value and has worked hard to demonstrate it, but they aren’t seeing the adoption or ROI Philadelphia Area SharePoint User Group www.PhillySharePoint.org Driving End-User Adoption Through Evangelism

12. Evangelism In Action / An Example Problems with this scenario: Even though the IT department sees the value, the leadership team hasn’t seen it and doesn’t understand how drastically it could change their business model for the betterEven though the IT department sees the value, the leadership team hasn’t seen it and doesn’t understand how drastically it could change their business model for the better IT Department has had problems selling the value because the leadership team only sees the cost of building out the infrastructure and the trainingIT Department has had problems selling the value because the leadership team only sees the cost of building out the infrastructure and the training IT Department budget is already stretched thin and the workload is heavy, so employee evangelism is impossible to make a priorityIT Department budget is already stretched thin and the workload is heavy, so employee evangelism is impossible to make a priority End-users see more value in getting day-to-day tasks done the “old” way than learning a new way – they’re not convincedEnd-users see more value in getting day-to-day tasks done the “old” way than learning a new way – they’re not convinced Philadelphia Area SharePoint User Group www.PhillySharePoint.org Driving End-User Adoption Through Evangelism

13. Information is not being shared easily, consistently, or rapidly. Opportunity cost of not changing would be huge! IT Department workload can be lightened if SME’s are embedded within each group Leveraging existing employees As SME’s diminishes cost- prohibitive argument Training costs reduced by having SME’s in each group trained instead of entire company Work-group focused SME’s have a better understanding of how the platform applies/benefits their group End-users are more likely to see the value when the message is coming from someone within the group Group members work together to refine their part of the platform End-users feel empowered to improve the business, they earn a sense of mastery as they contribute, and they feel a sense of purpose by contributing to the success of the team Philadelphia Area SharePoint User Group www.PhillySharePoint.org Driving End-User Adoption Through Evangelism

14. Questions? Marshall Kurtz Account Executive RJB Technical Consulting www.rjbtech.com http://www.sharepointspecialists.com/ marshall.kurtz@rjbtech.com Want more SharePoint Tips and Tricks? Follow me on Twitter @SPointMarshall Follow RJB on Twitter @RJBTech Philadelphia Area SharePoint User Group www.PhillySharePoint.org