1. FIELD OF DREAMS Hospitality, Tourism, and Sports

2. FRENZIED NEW STADIUM CONSTRUCTION Trend began in late 1980s w/ teams threatening to leave a market or not come into a market at all Team owners wanted facilities that would have myriad of revenue sources Many cities have opted to replace their multi-use stadiums with separate facilities for baseball and football

3. CASE STUDIES Denver Coors Field Pittsburgh PNC Park Heinz Field St. Louis New Busch Stadium

4. COORS FIELD - DENVER

5. THE DETAILS Located in Denver ’ s Lower Downtown (LoDo) neighborhood Owner: Denver Metropolitan Baseball Stadium District Tenant: Colorado Rockies Construction began in October 1992 Opened in April 1995 Seating capacity: 50,200 Surface: Grass

6. PROJECT FINANCING $215 Million Paid for with a sales tax increase Coors Brewing Company purchased the naming rights to the stadium prior to its completion in 1995

7. THE RESULT Built within an urban context All green seats w/ exception of a single purple row of upper deck seats Has had a positive economic impact on the LoDo neighborhood

8. PNC PARK - PITTSBURGH

9. THE DETAILS Located on the North Shore of the Allegheny River (Greater Downtown) Owner: City of Pittsburgh Sports & Exhibition Authority Tenant: Pittsburgh Pirates Construction began in April 1999 Opened in March 2001 Seating Capacity: 38,365 Surface: Grass

10. PROJECT FINANCING $262 Million Part of an $803 million package developed to fund PNC Park, Heinz Field, retire the $40M debt on Three Rivers Stadium and demolish the stadium, and expand the David L. Lawrence Convention Center (called Regional Destination Development Plan or ‘ Plan B ’ )

11. THE RESULT Stadium built with public $$ after long political debate Often noted for its physical beauty – right field view offers a wide view of the Downtown Pittsburgh skyline ESPN study named it ‘ the best stadium in baseball ’ Host of the 2006 All-Star Game

12. HEINZ FIELD - PITTSBURGH

13. THE DETAILS Located west of old 3 Rivers Stadium Owner: City of Pittsburgh Sports & Exhibition Authority Tenants: Pittsburgh Steelers & University of Pittsburgh Panthers Construction began in June 1999 Opened in August 2001 Seating Capacity: 64,450 Surface: Grass

14. PROJECT COST $281 Million Part of an $803 million package developed to fund PNC Park, Heinz Field, retire the $40M debt on Three Rivers Stadium and demolish the stadium, and expand the David L. Lawrence Convention Center (called Regional Destination Development Plan or ‘ Plan B ’ )

15. THE RESULT Stadium built with public $$ after long political debate Includes a massive 48 ’ x27 ’ scoreboard Home to many amenities such as several entertainment areas, team stores, restaurants, and a Steelers Hall of Fame

16. FINANCING PLAN - PITTSBURGH

17. NEW BUSCH STADIUM – ST LOUIS

18. THE DETAILS Located in Downtown St. Louis Owner: St. Louis Cardinals Tenant: St. Louis Cardinals Construction began in January 2004 Opened in Spring 2006 Seating capacity: 46,000+ Surface: Grass

19. PROJECT FINANCING $344.8 million $45 million long- term loan from St. Louis County $90.1 million from the Cardinals $9.2 million in interest earned on construction fund $200.5 million in bonds to be paid over a 22-year period ($15.9 million per year) Anheuser-Busch agreed to a 20-year naming rights deal through 2025 season

20. THE RESULT Spectators have dramatic views of the Gateway Arch and downtown St. Louis skyline Emerging urban neighborhood - Ballpark Village Mix of uses to be created in Ballpark Village, including retail, entertainment, office, and residential facilities

21. ROSENTRAUB ’ S FRAMEWORK FOR SUCCESS Establish reasons for a new stadium Provide framework for discussing use of public and private funds Establish perspective on the team ’ s financial status & revenues anticipated from new facility Identify public benefits generated by the team Review implications of different financing options Determine best location for new stadium

22. ROMANI ’ S COMMENTS Location, Location, Location It ’ s All About Timing Go Big Or Go Home Have A Vision & Sell It Everyday Build Your Team Sprint Through The Finish Line If You Built A Legacy, Treat It Like One