1. Contract Catering
Yes or No

2. Contents Our definition of contract catering.
Competitive structure and the environment.
Environmental influences.
Perceptions.
Future issues.
Predictions.
Contract catering with analytical tools.

3. Our definition of Contract Catering
Contract catering is the provision of food service by a separate organisation to a company or party, whereby food is ancillary to the main activity.

4. Contract Catering Life Cycle

5. 3 Main Areas of Market Analysis

6. Environmental Influences Pest

7. Competitive structure and the environment
Types of contracts
Market background
Main players – competitors
What effects the supply and demand
Contracts used to be just businesses and schools, they now include event organising from sporting events to private parties, functions etc also military, health care etc.
Market background is past trends and the way CC used to be and has developed.
Main players i.e. SODEXHO, GRANADA, COMPASS.
Various things that effect s&d of cc. I.e. if industry does not grow the neither will cc. Also competition and substitutes to cc.

8. Strategic Group Analysis
OLIGOPOLOY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

9. Boston Consultancy Matrix
Market share
High
Low
Problem Child ?
Star
Healthcare*
M.O.D.*
* Business/Industry
Growth
Cash Cow
Cow
*State Education
*Public Catering
Local Authority*
Private Education*
Low

10. Strategic Mapping

11. Porters Five Forces Potential Entrants. Buyers. Suppliers. Sodexho
Low barriers to entry.
Buyers.
Suppliers.
Food and beverage suppliers
Catering equipment
Recruitment agencies
Technology suppliers
Uniform Suppliers
Large companies have
higher economies of scale
Public sector, schools,
Hospitals, Trains, Motorways,
Universities, Private sector,
Airlines, Pubs, Restaurants,
Offices, Businesses.
Any party that wants to use a
contract catering supplier.
Sodexho
Compass Group
Aramak
Substitutes.
Hotels
Restaurants
Fast food chains
Licensed establishments
Takeaway
Cafes
Eating in home

12. Social Trends Extended life expectancy Higher disposable income
Eating on the move, eating quicker
Extended working hours (work and university)
Increase in corporate hospitality
Greater interest in good food

13. Future issues Sept 11. – Effect on industry Euro – Effect of entering
Possibility of a recession
Europe becoming smaller

14. Contract Catering Life Cycle

15. Predictions Introduction of vending machines
Fast food in contract catering
Longer operating hours
Higher disposable income
Eating on the move
Continual growth of industry
Possible Market Saturation

16. Branding and Franchising

17. Conclusion.
The question is not what you can do for contract catering but what contract catering can do for you!!

18. Contract catering, for everyone, for ever!