1. 2011 Census of Population and National Household Survey National Metropolis Conference March 25, 2011

2. 2 Census A Canadian tradition An important “national ceremony” Mandated by the Constitution Act and the Statistics Act –The basis for transfer payments: $300 billion over the past five years –Realignment of electoral boundaries (decennial census) –Main source of small area data on population trends

3. 3 2011 Census of Population Census Day is May 10, 2011 10 questions –Basic demographics –2 language questions contained in the 2006 long-form questionnaire Delivered to every dwellings in Canada (more than 15 million private dwellings) Collection underway –Early enumeration

4. 4 National Household Survey 65 questions 4.5 million households Conducted on a voluntary basis Conducted in the same timeframe as the census

5. 5 National Household Survey Content Activities of daily living Socio-cultural information Mobility Place of birth of parents Education Labour market activities Commuting patterns Housing Income

6. 6 Ensuring Success Strong collection methodologies –Promoting the use of the internet –Targeted collection follow-up for NHS Communication partnerships Data quality studies Proven estimation approaches

7. 7 2011 Releases Census February 13, 2012 - Population and dwelling counts May 29, 2012 - Age and sex September 19, 2012 - Families, households, marital status Dwelling type October 24, 2012 - Language National Household Survey First release planned for early 2013

8. 8 How you can help? Become a Partner – be part of the thousands of organisations creating awarness of the importance of the census and NHS Ambassadors – encourage everyone you know to complete the census and NHS Promote census jobs –Apply at www.census.gc.cawww.census.gc.ca School classrooms – we have teacher’s kit

9. 9 Questions You can send your questions to censuscommunications@statcan.gc.ca censuscommunications@statcan.gc.ca