1. SOCY 3700 IndexesScalesTypologies Greg S. Weaver Dept. of Sociology

2. Love What?Who?How?* *Note: We’re adults, so act like it.

3. Rubin (1970) P. 267 Affiliative or Dependent Need Predisposition to Help Exclusiveness and Absorption Question: Which item is best? “The Essence of Love”

4. Two Things: Love is a Concept  Abstract  Types of Definitions: 1. Real 2. Nominal 3. Operational Error/Bias

5. Composite Measure IndexScale

6. Index Sum or Average of Scores Political Involvement

8. Scale Unidimensionality Same Score Different Responses Assign Scores to Patterns of Responses

9. Example:

10. Rubin (1970) Love Index 13 Items Response Range of 1-9 Disagree Agree Disagree Agree CompletelyCompletely 1……………….9 1……………….9

11. Rubin (1970) Love Index Sum of Individual Items Range of 13-117

12. Types of Scales Bogardus Social Distance Thurston Scale Likert Scale Semantic Differential Guttman

13. Bogardus Scale Varying Degrees in Relation to Topic Example: Halfway House for Sex Offenders “Not in My Backyard” F NIMBY

14. Thurston Scale Weights are assigned to indicators. Example: 100 Indicators of “Love”

15. Semantic Differential Opposing Adjectives Example: Music http://www.whoismgmt.com/music.html