1. Business 101-301 Work, Jobs, and Careers Professor Bill White

2. The Future: Good and Bad News The Good: “You’ll Probably Live To Be 100 years old.” The Bad: “You’ll Probably Live To Be 100 years old.”

3. The Evidence A French women recently died at 122. An African-American women at 119. There are hundreds (maybe 1,000) Americans 110 and older. There are 50,000 U.S. centenarians. Forecasts: By 2010: 300,000 centenarians. By 2050: 1.5 million centenarians. 1 in 60 = 95+; 1 in 12 = 80+. 1 in 2.5 = 65+ (That’s you!)

4. Why Are We Living Longer? New perceptions about aging Healthier lifestyles Medical advances: cancer, arthritis, coronary, diabetes, Alzheimer, etc. Treatment and prevention breakthroughs: genetic re-engineering, bio-technology, holistic medicine, mind and body

5. Career Decisions

6. Some Important Questions What are your parents’ opinions/feelings about work? What are your friends’ opinions/feelings about work? What are your opinions/feelings about work?

7. About Work What are your work plans before and after graduation regarding: Career(s)? Job(s)? College major? Minor? Certificate? Internships Volunteer and community service

8. “Don’t Work Hard. Work Smart.” Working Smart means: Producing extraordinary results with less effort. Working to learn. Following your natural inclinations.

9. Working Smart Extraordinary Results With Less Effort If you define results in terms of… Money: Money is an idea. You make money “inside out,” not “outside in.” What is your money-making system? Is it a good one? Happiness: In the long run, it is better and easier to give than to receive.

10. Working Smart Working to Learn. Work to learn, not to make money. Begin your career while you’re in school. “If you can’t see it, you can't be it.”—Jesse Jackson

11. Working Smart Following Your Natural Inclinations “The Best Career Is One You Would Gladly Do For Free, But You Just Happen To Make A Lot Of Money Doing It.”

12. Follow Your Passion “Work Is Not Just Something We Do. It’s Something That Does Us.” “Success Comes From Playing Hard, Not Working Hard.”

13. Playful Work Playful Work engages us in 4 ways: Physically= Actions Mentally= Thoughts/Intellect Emotionally= Feelings/Imagination Spiritually= Special Purpose

14. “The $1,000,000 Questions For Your Dream Career” “If Money Was Not An Issue, And You Knew You Could Not Fail, What Would You Do?” “What would you do if you weren’t afraid? “What Type Of Person Must I Become To Be Worthy Of That Dream.”

15. Decide On A Industry Career, If You Don’t Know Your Job Career Food Fashion Automotive Entertainment And Sports Education International Business and Relations Technology Banking and Finance Advertising And Promotion Retailing Real Estate and Construction Community Service and Religion

16. The New Work World “Downsize.” “Rightsize.” “Restructuring.”“Acquisitions.” “Flattening.” “Mergers.” “Offshore.“ “Outsourcing.” “New Technologies.” “Core Competence.” Translation: “Fewer full-time, permanent jobs. Less job security. Much more self-employment.”

17. Your New Work = “ME, Inc.” Mind Your Own Business 1. You’re a independent contractor/freelancer 2. Running a personal/family business 3. Selling a variety of products /services on a temporary, part-time, project-by-project, apprenticeship, internship, strategic alliance, job-sharing, contingency, consulting, performance, barter, etc. basis 4. To a variety individuals, businesses, non- profits, governments, and competitors 5. At a profit.

18. My Work = “8 Rotating Idea Jobs” Teaching Writing Acting Investing in Small Businesses Corporate Consulting (Slave in wife’s business) Property Management Public Service Grandparenting

19. The Evolution Of Work Physically-Driven Labor Agricultural Age Industrial Age Education-Driven Labor Information Age Idea-Driven Labor Intellectual Capital Age

20. Man versus Animal “We are different from animals in that we produce ideas, not just physical objects like beehives, nests, and cars. We are incurable experimenters and problem-solvers. The more we have of these traits, the less animal-like we are.” -- Richard Florida

21. Idea-Driven Labor Force Awareness Information Knowledge Creativity Wisdom Intellectual Capital Problem- Solving

22. Class Structure of Work Agricultural Class Farmers Production Class Production operations, transportation and materials moving, repair and maintenance, and construction Service Class Lower wage, lower autonomy service jobs like food preparation, health care, personal care, clerical work,security guards, and janitors Creative Class Thought leaders who invent and broker new ideas, processes, products. Scientists and engineers, poets and novelists, tink tank researchers, architects, non-fiction writers, designers, and entertainers.

23. Class Evolution Percent of Labor Force Agricultural Class37%12% 1% Production Class374126 Service Class163143 Creative Class101630 100% 100% 100% 1900 19501999 Source: “The Rise of the Creative Class,” Richard Florida

24. The “Working Smart” Life Having Fun While Constantly Learning and Producing Extraordinary Results Following Your Natural Inclinations/Passions Minding Your Own Business Working in the Creative Class Invent Ideas. Solve Problems. Add Value. Becoming An Expert In Your Field(s) Working And Living On Your Own Terms

25. Career Websites Monster.com LATimes.com Yahoo.com www.calstatela.edu/univ/cdc/

26. Thank You