1. Business Report -Take Hanshin Department Store as a research target Presenters: 9331356 Winnie Tang 9331358 Sophia Su 9331362 Gina Lin Professor: Dr. Hsu Date: May 25, 2006

2. Introduction Research target- why is “Hanshin?” Method of collecting data- the Internet and the manager, Miss Cheng The background of Hanshin- Japanese management

3. Hanshin ’ s main business activity ★ in southern Taiwan ★ one-stop-shopping ★ whole customers

4. Hanshin ’ s professional background Japanese-managing way

5. Hanshin ’ s overall vision ★ a new department store will open at the end of 2007 in northern Kaohsiung ★ a personnel promotion ★ new business

6. What capacity do the employees of Hanshin have? ★ willing to serve others ★ kind smile ★ problem-solving ability

7. Hanshin ’ s state and competitors Hanshin- in growing state Hanshin has over 40% share of the Kaohsiung market Hanshin would be NO. 2 in Taiwan, only behind SOGO Taipei

8. Hanshin ’ s target customers high spending customers -only takes 45% of the total sales down market- Hanshin doesn’t neglect those

9. Hanshin ’ s Premises The way Hanshin markets itself-- radio,TV, newspapers and DM Service is also important one About the new Hanshin in 2007 Property that Hanshin requires- office, space and lease land for those brands

10. Hanshin ’ s sales forecasts Sales target for 2006- the same as 2005

11. Conclusion & suggestions to Hanshin make the good use of its strength Improve its website and provide more service on-line find more parking spaces new Hanshin in 2007

12. The End Thanks for your attention!!