1. Managing New Product Development Chapter 7 MAR 331

2. New Products (7) Why develop new products? –New products boost profits –Incremental volume and profits

3. New Products (7) New product development strategy –technology strategy –marketing strategy

4. New Product Development 97) technological breadth technological capability product mix (variations or new) customer development (existing or new)

5. New Product Development (7) Steps of New Product Development –Search and Screening –Revenue and Cost Analysis –Development –Market Simulation –Test Marketing –Commercialization

6. New Product Development Marketing Interfaces with R&D and Production –Managing Relations –Quality Function Deployment

7. New Product Development (7) Guidelines for Improving Relations between R&D and Marketing –Break up large projects –Proactive stance with interface problems –Eliminate mild problems ASAP –Involve both parties in project early –Promote and maintain dyadic relationships

8. New Product Development (7) More guidelines –Open communication as a responsibility of all –Use interlocking task forces –Clarify the decision authorities