2. Burberry is a distinctive luxury brand with international recognition and broad appeal. We design, source, manufacture and distribute high- quality apparel and accessories. Founded in Basingstoke, England, in 1856, we have a unique heritage associated with Great Britain and position ourselves as the authentic British lifestyle brand. From our founding, we have established a reputation for innovation, quality and style through developments such as the invention of gabardine, which we believe was the world  first weatherproof and breathable fabric, and the creation of iconic products, including the trench coat, and of the Burberry.

3. material ： 100% Angora ． size ： 22cm * 117 cm Made in England

4. 1901 A new service uniform for British officers.

5. The Burberry check, registered as a trademark. 1920 The Burberry check, registered as a trademark.

6. Our advertisement afflatus It is cold recently. Someday I went to window-shopping. I saw an older couple at the street. The beauty of the scarf consisted in its checker of colors.

7. Strength distinctive luxury brand with international recognition and broad appeal; unique history and positioning as the authentic British lifestyle brand; highly successful merchandising and marketing strategy across both apparel and accessories; diversified distribution channels and geographic profile; proven international management team; and strong business momentum with multiple growth opportunities.

8. Weakness: nurture and evolve the Burberry brand; promote the Burberry brand and image; continue to develop and expand our product portfolio; expand our directly operated store network; selectively build wholesale distribution; support growth in Japan; and enhance operational capabilities..

9. Opportunity The male fashionable Insistence of the price Globalization

10. Threaten Pressure group counterfeit appearance

11. Conclusion

13. The End