1. Dahlonega & Lumpkin Co. Georgia: The 2009 Economic Significance of Tourism to the County by the Southeast Tourism Society Dr. Steve Morse, Economist Tourism Institute, University of Tennessee, Ph: (865) 850-9319; E-mail: smorse@utk.edusmorse@utk.edu

2. Presentation Agenda 1 What is the yearly impact of tourism on Dahlonega - Lumpkin County? 2 The 2009 Recession & tourist spending in GA and Dahlonega - Lumpkin Co. 3 What is the daily impact of tourism on Dahlonega - Lumpkin County? 4 How does tourism activity provide tax relief for Lumpkin Co. households?

3. Study prepared for the Dahlonega - Lumpkin County Chamber of Commerce & Convention and Visitors Bureau by the Southeast Tourism Society Dr. Steve Morse, Economist Tourism Institute, University of Tennessee, Ph: (865) 850-9319; E-mail: smorse@utk.edusmorse@utk.edu

4. Dahlonega - Lumpkin County, Georgia: The 2009 Economic Significance of Tourism to the County How Tourism Generates Jobs, Payroll, and State & Local Taxes for Dahlonega - Lumpkin Co. Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” additional analysis by Dr. Steve Morse, University of Tennessee

5. In Dahlonega & Lumpkin County … Tourism generates jobs, worker payroll and State & local taxes

6. Dahlonega – Lumpkin Co. has a wide variety of tourist activities

7. Presentation Agenda 1 What is the yearly impact of tourism on Dahlonega - Lumpkin County? 234

8. What are the impacts of tourism on the Dahlonega - Lumpkin County economy, 2009? Tourist Spending Jobs Created Worker Paychecks State Taxes Local Taxes ? Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

9. Yearly Impacts of Tourism on the Dahlonega - Lumpkin County economy, 2009 Tourist Spending Tourists spent $27.78 million Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

10. Yearly Impacts of Tourism on the Dahlonega - Lumpkin County economy, 2009 Jobs Created Tourism created 290 jobs Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

11. Yearly Impacts of Tourism on the Dahlonega - Lumpkin County economy, 2009 Worker Paychecks Tourism generated $5.82 million in worker paychecks Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

12. Yearly Impacts of Tourism on the Dahlonega - Lumpkin County economy, 2009 State Taxes Tourism generated $1.06 million in Georgia State taxes Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

13. Yearly Impacts of Tourism on the Dahlonega - Lumpkin County economy, 2009 Local Taxes Tourism generated $850,000 in local Lumpkin Co. taxes Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

14. Presentation Agenda 12 The 2009 Recession & tourist spending in GA and Dahlonega - Lumpkin Co. 34

15. Dahlonega - Lumpkin Co. & GA Tourism during the 2009 recession Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee The 2009 recession had a downward impact on most all Georgia economic sectors, including the tourism sector When Dahlonega – Lumpkin Co. tourist spending is compared to overall statewide Georgia tourist spending from 2009 from 2008, Dahlonega – Lumpkin Co. tourist spending decreased by 8.2%, and statewide Georgia tourism decreased by 7.6%. Thus, tourist spending in both Dahlonega – Lumpkin Co. and Georgia had a relatively similar downward impact during the 2009 recession

16. Presentation Agenda 123 What is the daily impact of tourism on Dahlonega - Lumpkin County? 4

17. On an average day in Dahlonega - Lumpkin Co., how much do tourists generate in … Daily State Tax Revenues? Daily Local Tax Revenues? Daily Worker Income & Payroll? Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

18. On an average day in Dahlonega - Lumpkin Co., tourists spending generates… $5,233 daily in Georgia State & local tax revenues Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

19. On an average day in Dahlonega - Lumpkin Co., tourists spending generates… $2,904 daily in Georgia State tax revenues Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

20. On an average day in Dahlonega - Lumpkin Co., tourists spending generates… $2,329 daily in local Lumpkin Co. tax revenues Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

21. On an average day in Dahlonega - Lumpkin Co., tourists spending generates… $11,260 daily in worker paychecks Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

22. Presentation Agenda 1234 How does tourism activity provide tax relief for Dahlonega - Lumpkin Co. households?

23. Each of the 11,632 households in Dahlonega - Lumpkin Co. pay $164 less in State and local taxes as a result of taxes generated by tourist spending Tourism Tax Relief for Dahlonega - Lumpkin Co. Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” U.S. Census Bureau; & Dr. Steve Morse, University of Tennessee

24. Each Dahlonega - Lumpkin Co. Household would pay $164 more in taxes In other words, if it were not for State & local taxes generated by tourism … Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” U.S. Census Bureau; & Dr. Steve Morse, University of Tennessee

25. In summary: Tourism works for Dahlonega - Lumpkin Co. in 2009 Tourist Spending Jobs Created Worker Paychecks State Taxes Local County Taxes $27.78 million 290 jobs $5.82 million $1.06 million $850,000 Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

26. Thank You! Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” additional analysis by Dr. Steve Morse, University of Tennessee, Ph: (865) 850-9319; Email: smorse@utk.edusmorse@utk.edu Tourism Works for Dahlonega & Lumpkin Co., GA

27. About the research and presentation Research & Data Sources Study prepared for the Georgia Dept. of Economic Development’s Division of Tourism, by the U.S. Travel Association, “2009 Travel Economic Impact on Georgia State, Counties and Regions,” Washington, DC Additional data from the U.S. Dept. of Commerce, U.S. Census Bureau Housing Units, Washington, DC Analysis by Dr. Steve Morse, Director & Economist, Tourism Institute, University of Tennessee, Knoxville, TN. (865) 850-9319; smorse@utk.edusmorse@utk.edu

28. About the Report’s Author Dr. Steve Morse Director & Economist, Tourism Institute, University of Tennessee, Knoxville, TN Steve Morse, Ph.D. Director & Economist. Tourism Institute, University of Tennessee Knoxville, TN; Ph: (865) 974-6249; Email: smorse@utk.edusmorse@utk.edu Steve Morse, Ph.D., is an economist and director of the Tourism Institute at the University of Tennessee, in Knoxville, TN. Dr. Morse tracks and analyzes tourism spending patterns and impacts of tourism on area economies. He is an associate professor teaching Hotel & Airline Revenue Management, Price Theory & Hotel Operations, and Tourism Economic Analysis. He earned his B.S. from the University of Georgia, and the Ph.D. from the University of Tennessee.