1. Driving Business Value and Operational Efficiency with the Microsoft Platform Ruth Morton IT Pro Advisor, Microsoft Canada

2. “We’re All Facing an Economic ‘Reset’ …Businesses are responding by emphasizing efficiency as companies look to trim anything that isn’t strategic or doesn’t contribute to the bottom line.” Steve Ballmer, CEO Microsoft Corp

3. “Consumerization” of IT Mobile & Distributed Workforce Security and Compliance

4. versus

5. Productivity & Innovation Costs With Less… …Do More

6. Reduce IT complexity Improve control and reduce helpdesk costs Increase automation Consolidate server resources

7. Enable new services Connect people with information Optimize business processes Work securely from anywhere

8. IT is a cost center IT is an efficient cost center IT is a business center IT is a strategic asset PeopleProcessTechnology www.microsoft.com/infrastructure

9. Reduce complexity Increase control Connect people with information Work securely anywhere Session 2 Desktop Optimization Session 2 Desktop Optimization

10. Consolidate resources Increase automation Enable new services Session 3 Server Optimization Session 3 Server Optimization

11. Extend new services Work anywhereCreate agility Session 4 Services Optimization Session 4 Services Optimization