1. COLLEGE OF FINE ARTS Dean’s Advisory Board Meeting December 4, 2007

2. AGENDA I.InCite Arts Festival II.Alumni Outcomes III.Capital Campaign

3. I. InCite Arts Festival Festival Updates and Brainstorming Festival Updates and Brainstorming Jim Petosa Director, School of Theatre Ellen Carr Executive Director for External Relations, CFA

4. InCite Arts Festival March 10-14, 2008 MFA ExhibitionSteele Gallery Theatre Senior ShowcaseBlack Box tbd The Man Who Mistook His Wife for a Hat““ Who’s Afraid of Virginia Woolf?““ These Worlds In Us: Chamber OrchestraTown Hall Every Good Boy Deserves FavourTown Hall

5. Incite Festival – Publicity Marketing/PR timeline (internal & external) Marketing/PR timeline (internal & external) Brochure Brochure Advertising Advertising Press representatives Press representatives Press conference Press conference Government affiliation, e.g., Mayor Bloomberg Government affiliation, e.g., Mayor Bloomberg Lectures / symposia to broaden appeal Lectures / symposia to broaden appeal

6. InCite Festival - Sponsorship Prospects Prospects –Corporate –Foundation –Individuals Media Sponsors Media Sponsors Current relationships to leverage Current relationships to leverage

7. InCite Festival - Alumni Involvement University Alumni Relations collaboration University Alumni Relations collaboration DAB Members’ outreach DAB Members’ outreach CFA “cohorts” of alumni and faculty – targeted social events (e.g., Judy Flynn) CFA “cohorts” of alumni and faculty – targeted social events (e.g., Judy Flynn) Host Committee members Host Committee members –Festival –Events

8. II. Alumni Outcomes Ellen Carr Executive Director for External Relations, CFA Chris Santos Director of Development and Alumni Relations

9. Alumni Outcomes Encouraging CFA students > CFA alumni Encouraging CFA students > CFA alumni Alumni Tracking Resources Alumni Tracking Resources CFA Alumni Information CFA Alumni Information University Alumni Tracking Strategies University Alumni Tracking Strategies Current Challenges Current Challenges Future Plans Future Plans

10. Building the BU Family: Engaging Students to Become Active Alumni Matriculation Matriculation College of Fine Arts Freshman Welcome College of Fine Arts Freshman Welcome Freshman BBQ Freshman BBQ Junior/Senior Sessions with Alumni Officer Junior/Senior Sessions with Alumni Officer Alumni Awards Ceremony Alumni Awards Ceremony Master Class Sessions with Alumni Master Class Sessions with Alumni Graduation Party hosted by the Dean Graduation Party hosted by the Dean Commencement Commencement

11. University Information Systems (UIS) — alumni data compiled since 1910 and donor data compiled since 1968; faculty and staff are also tracked University Information Systems (UIS) — alumni data compiled since 1910 and donor data compiled since 1968; faculty and staff are also tracked UIS searches by geography, income, employer, occupation code, executive titles, age, graduation year, field of study, giving history UIS searches by geography, income, employer, occupation code, executive titles, age, graduation year, field of study, giving history Class sessions with Current CFA Students – Alumni Officer, PR and Marketing staff discuss self-promotion and keeping the BU connection Class sessions with Current CFA Students – Alumni Officer, PR and Marketing staff discuss self-promotion and keeping the BU connection Internet Research – general searches for CFA alumni on Arts Boards, in Symphonies, etc. Internet Research – general searches for CFA alumni on Arts Boards, in Symphonies, etc. Individual Alumni Communication – postcards, phone calls, alumni events Individual Alumni Communication – postcards, phone calls, alumni events Regional Alumni Groups – BU in LA, Alumni Clubs Regional Alumni Groups – BU in LA, Alumni Clubs 2006 Harris Survey – collected personal and professional information on many topics from 30% of all BU alumni 2006 Harris Survey – collected personal and professional information on many topics from 30% of all BU alumni Current CFA Alumni Tracking Resources

12. CFA Alumni Demographics 11,670 mailable CFA alumni in the database 11,670 mailable CFA alumni in the database (total BU alumni 250,000) We have current occupation info for 40% of CFA alumni (comparable to the all-BU percentage) We have current occupation info for 40% of CFA alumni (comparable to the all-BU percentage) 840 CFA alumni are shown to have executive titles (President, CEO, Chairman, Director, Owner, Partner) 840 CFA alumni are shown to have executive titles (President, CEO, Chairman, Director, Owner, Partner) Flaws in data, e.g. title of “Director,” make Flaws in data, e.g. title of “Director,” make accuracy of search difficult accuracy of search difficult

13. CFA Alumni Demographics Total mailable CFA alumni: 11,670 Total mailable CFA alumni: 11,670 Total e-mailable: 3,848 Total e-mailable: 3,848 Total “lost” alumni: 1,042 Total “lost” alumni: 1,042 New England: 3,997 New England: 3,997 New York expanded: 1,668 New York expanded: 1,668 Boston: 803 Boston: 803 Bay Area: 491 Bay Area: 491 Los Angeles: 447 Los Angeles: 447 Washington D.C.: 258 Washington D.C.: 258 Chicago: 170 Chicago: 170 Palm Beach/Miami: 85 Palm Beach/Miami: 85

14. CFA Alumni Occupations

15. National Change of Address records – 10X per year National Change of Address records – 10X per year BU online community – alumni website; alumni link BU online community – alumni website; alumni link Focus on keeping in touch with young alumni; more cost- effective than finding “lost” alumni; idea that “BU hasn’t moved” Focus on keeping in touch with young alumni; more cost- effective than finding “lost” alumni; idea that “BU hasn’t moved” Alumni Finder service – subscription + $0.25 per record – Once per year for all records (budget allowing), plus 60- 200 records per month Alumni Finder service – subscription + $0.25 per record – Once per year for all records (budget allowing), plus 60- 200 records per month Email forwarding for life Email forwarding for life All-University Alumni Tracking Strategies

16. CFA Alumni Tracking Challenges Antiquated database system Antiquated database system Cost effectiveness of finding lost alumni Cost effectiveness of finding lost alumni International alumni difficult to track (4% of CFA alumni population) International alumni difficult to track (4% of CFA alumni population) Difficult to know if “email forwarding for life” is active Difficult to know if “email forwarding for life” is active If we “find” more alumni, donor participation numbers fall If we “find” more alumni, donor participation numbers fall

17. Future Plans New BU database by 2010 (to replace UIS) New BU database by 2010 (to replace UIS) –Central IT will select a new system by April 08; will take 12-24 months to implement –Looking for system that “codes” alumni based on profession, key titles, affinities and interests; will coordinate with Class Notes/Submissions –BU consensus: critical need for greater searchability Ask alumni to help find “lost” alumni; mail a list of names related to graduation year and major Ask alumni to help find “lost” alumni; mail a list of names related to graduation year and major Educate current students about the importance of staying connected Educate current students about the importance of staying connected

18. III. Capital Campaign Ellen Carr Executive Director for External Relations Chris Santos Director of Development and Alumni Relations

19. III. Capital Campaign University Campaign context University Campaign context CFA campaign pioneers > ahead of the curve CFA campaign pioneers > ahead of the curve Consultation & support re: strategy and materials Consultation & support re: strategy and materials Constructing the case for BU, the case for CFA Constructing the case for BU, the case for CFA

20. CFA Capital Campaign Overview Overview –Phase I renovation project cost $25M –CFA fundraising goal $10M –University’s match 1:1 –By Dec 07, anticipate $2.5M in gifts & pledges

21. CFA Campaign Update Phase One Facilities Gifts and pledge payments $ 928,125 Pledge balances 307,400 Expected gift $ 1,000,000 Total $ 2,235,525 34 donors

22. Phase One Naming Opportunities Funded to Date Center for Music Teaching and Practice (pending) $1 million Faye G., Jo, and James Stone Art Gallery $750,000 Individual Practice Studios (4) $105,000 Visual Arts Studio (808 Comm Ave) $50,000 Maria Clodes Piano Lab $40,000

23. Campaign Materials Design concepts for review Design concepts for review CFA Overview Brochure CFA Overview Brochure Companion Pieces Companion Pieces –Facilities –Endowment –Current Use Content/format > strategy Content/format > strategy

24. IV. Executive Session