1. Wireless mobile phone market

4. Mobile Internet in HK  3HK, People, SmarTone-Vodafone, CSL, PCCW  Phone Manufacturer: Nokia, Sony Ericsson, Sharp, Samsung, BlackBerry, iPhone, etc

5. Services  Voice Call Service  Wireless Access Point ( McDonald, Starbuck,etc)  GPRS  Roam  3G  IDD  Messenger  Online game & application  Add-on service (connecting ringtone, call- forwarding, create web-page for mobile phone users, etc)

6. Products and services Enhanced Message Service (EMS) -> based on SMS and include pixel pictures, animation, sounds, ring-tones, and formatted text Multimedia Message Service (MMS) ->enables messages to be sent that combine text, pictures, photos, animations, speech, and audio

7. Costs for service provider  Research & Development cost  Bidding for the license  Operating cost ( maintenance, tunnel fee, network)  Advertising Cost  Manufacturing cost

8. Costs for manufacturer  Manufacturing cost  Research & Development cost  Advertising Cost  After sales service (maintenance, customer hot- line, etc)

9. Generating income from mobile internet  Service fee (add-on service)  Network fee -> GPRS -> data usage  Rental for Internet service  Information Service (Online TV, Stock, Game & Application)

10. Generating income from mobile phone  Sales of mobile phone  After sales service (warranty)  Additional service (application, game)

11. reference  3 增值服務 http://www.three.com.hk/website/appmanager/three/ home?_nfpb=true&pageid=310001&_pageLabel= P400128951219906405250&lang=chi  月費計劃 http://www.three.com.hk/website/appmanager/three/ home?_nfpb=true&pageid=211101&_pageLabel= P200470391219567710594&lang=chi