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Developing Product and Brand StrategyBrand Strategy Developing Product and Brand StrategyBrand Strategy.

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Presentation on theme: "Developing Product and Brand StrategyBrand Strategy Developing Product and Brand StrategyBrand Strategy."— Presentation transcript:

1 Developing Product and Brand StrategyBrand Strategy Developing Product and Brand StrategyBrand Strategy

2 GoodsGoods, Services and other ProductsServicesother Products GoodsGoods, Services and other ProductsServicesother Products

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6 a convenient reading device with the ability to wirelessly download books, newspapers, magazines, and blogs The price is $399 and includes free two-day shipping a convenient reading device with the ability to wirelessly download books, newspapers, magazines, and blogs The price is $399 and includes free two-day shipping

7 high-resolution screen that looks and reads like real paper only 10.3 ounces the size is 7.5" x 5.3" x 0.7" has approximately 180MB of available memory can store over 200 books and newspapers high-resolution screen that looks and reads like real paper only 10.3 ounces the size is 7.5" x 5.3" x 0.7" has approximately 180MB of available memory can store over 200 books and newspapers

8 battery charges fully in two hours and read for up to a week Bookmarks and Annotation Built-in dictionary Adjustable text size battery charges fully in two hours and read for up to a week Bookmarks and Annotation Built-in dictionary Adjustable text size

9 expensive need to use under light display black and white color only not available outside United State due to the import/export laws and other restrictions expensive need to use under light display black and white color only not available outside United State due to the import/export laws and other restrictions

10 Temporarily out of stock prioritizing orders on a first come, first served basis reserve your place in line Temporarily out of stock prioritizing orders on a first come, first served basis reserve your place in line

11 Bringing old products back

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14 Mass Customization Lands End

15 Quality and Design Packaging and Labeling Product Development and Management Quality and Design Packaging and Labeling Product Development and Management

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19 Branding Brand extensions Line extensionsextensions New Brands Brand Equity Private label branding Brand extensions Line extensionsextensions New Brands Brand Equity Private label branding


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