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ELC 498 Day 8. DAY 8 Agenda Today October 3 –Tellme Networks, Inc. – Anup –Recap of Online Portals –Midterm exam Posted in WebCT Due Oct 13 at 11AM –Return.

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Presentation on theme: "ELC 498 Day 8. DAY 8 Agenda Today October 3 –Tellme Networks, Inc. – Anup –Recap of Online Portals –Midterm exam Posted in WebCT Due Oct 13 at 11AM –Return."— Presentation transcript:

1 ELC 498 Day 8

2 DAY 8 Agenda Today October 3 –Tellme Networks, Inc. – Anup –Recap of Online Portals –Midterm exam Posted in WebCT Due Oct 13 at 11AM –Return completed grade sheets before midnight OCT 5 October 6 –Intro to Online Content Providers -Tony –Boston.com - Steve October 10 is Fall Break October 13 –Midterm Exam Due –CNET 2000 - Jeff October 17 –BET.com – Donnie October 20 –BMG Entertainment - Kristin –Recap of Online Content Providers –Intro to Online retailers October 24 –Staples.com -Anup

3 Case study Taken –iVillage Kristin –Monster Donnie –Napster Jeff –Paypal – Steve –Ebay – Anup 0 ther possible –Craig's List –Google –NetZero –EarthLink –Epionons.com

4 INTERNET BUSINESS MODELS ACCESS PROVIDERS PORTALS –StarMedia; Yahoo!; Tellme CONTENT PROVIDERS RETAILERS BROKERS MARKET MAKERS

5 Issues Facing Portals Payoff from vertical integration Viability of competing models –Free access (NetZero; AltaVista) –Better navigation (GoTo.com; Google; AskJeeves; About.com) –Destination sites usurping portal functionality Maturation of the user and advertiser bases Portal disintermediation of commerce sites Broadband discontinuity

6 GBF?? –Winner takes all? Network effects Economies of scale Customer retention rates –Competitive risks –Customer life time value analysis –Funding analysis

7 Critical Factors Low barrier to entry Reliance on third party providers Inability to differentiate offerings –Commoditization? End results –Merger and consolidations –Winner take ALL! –Or ??

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