1. Slide title minimum 48 pt Slide subtitle minimum 30 pt official launch: - august 2011 ericsson application awards 2012

2. Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRST UVWXYZ[\]^_`abcdefghijklmnopqrstuvwxy z{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍ ÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñ òóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗ ŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘ ˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹ ĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰ ŲŲŴŴŶŶŹŹŻŻȘș ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊ ΰαβγδεζηθικλνξορςΣΤΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУ ФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУ ФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐ Ґә ǽ ẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area Ericsson Internal | 2011-02-11 | Page 2 Ericsson application awards 2011 - a truly global competition Some numbers (Last year´s competition, EAA 2011) Total number of participating teams 1800 registered users 158 registered teams More than 120 submissions 30+ high quality apps 2nd time for EAA (EAA2010 and EAA2011) Follow-up on finalist teams from EAA2011 (examples): - One team has closed their first funding round and another team will establish their company soon - One team has launched their app on Android Market - Other teams improve their apps and prepare business plans

3. Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRST UVWXYZ[\]^_`abcdefghijklmnopqrstuvwxy z{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍ ÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñ òóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗ ŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘ ˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹ ĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰ ŲŲŴŴŶŶŹŹŻŻȘș ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊ ΰαβγδεζηθικλνξορςΣΤΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУ ФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУ ФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐ Ґә ǽ ẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area Ericsson Internal | 2011-02-11 | Page 3 ericsson application awards 2012 Theme › apps for the networked society €60,000 prize money › Student and SME categories Android app › Use at least one ericsson labs api Key partner : July 2010Feb 2012May 2012 Prize Ceremony Submission Launch Global Evaluation Stage 1-2

4. Slide title minimum 32 pt (32 pt makes 2 rows Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRST UVWXYZ[\]^_`abcdefghijklmnopqrstuvwxy z{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍ ÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñ òóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗ ŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘ ˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹ ĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰ ŲŲŴŴŶŶŹŹŻŻȘș ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊ ΰαβγδεζηθικλνξορςΣΤΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУ ФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУ ФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐ Ґә ǽ ẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area Ericsson Internal | 2011-02-11 | Page 4 eaa2012 – set up (preliminary) August-SeptOctoberNovemberDecember-JanuaryFebruaryMarchApril May Deadline Stage 1 10 Winners Stage 1 17 START July 2011 Competition open for applicants Deadline team registration 1 Deadline Stage 2 5 Winners Stage 2 12 Deadline for developed applications 28 Top 10 finalists announced 14 WINNERS announced 25 Top 4 finalists announced 20 Apps coming in /// rev. End user testing Stages / “Mini-competitions” phase Main competition phaseEvaluation phase Stages / “Mini-competitions” phase Main competition phase ! MAIN COMPETITION: Start: July 2011 Deadline 1: Team registration - Feb 1, 2012 Deadline 2: Application submission – Feb 28, 2012 STAGES (OPTIONAL MINI COMPETITIONS): Stage 1: Submission Deadline - Oct 10, 2011 Stage 2: Submission Deadine - Dec 5, 2011 Details about the rules, deadlines, prizes etc visit www.ericssonapplicationawards.com www.ericssonapplicationawards.com Official Launch - Aug w34 Awards Ceremony