1. 891: Business Partners Laura L. Leavitt Labor Relations & Human Resources Librarian Main Library – 3West 517-355-4647leavitt9@msu.edu AIM: lleavitt5968 September 6, 2006

2. Preliminary Matters Start early – really!Start early – really! Use proxy server to access resources remotely:Use proxy server to access resources remotely: http://www.lib.msu.edu/proxy/ Tech help: 1-800-500-1554Tech help: 1-800-500-1554

3. Starting Points Business Library Business Library http://www.lib.msu.edu/branches/bus Business Library Databases Business Library Databases Business Library Databases Business Library Databases http://guides.lib.msu.edu/page.phtml?page_id=373

4. Company Info Factiva – description, financial data, newsFactiva – description, financial data, news Investext Plus – analyst reportsInvestext Plus – analyst reports MarketLine – detailed description including SWOT analysisMarketLine – detailed description including SWOT analysis Mergent Online – descriptions & company history, extensive financial dataMergent Online – descriptions & company history, extensive financial data

5. Industry Info Standard & Poor’s Industry Surveys (Ref HC 106.6.S75)Standard & Poor’s Industry Surveys (Ref HC 106.6.S75) Mergent OnlineMergent Online Investext Plus – analyst reportsInvestext Plus – analyst reports Trade Associations – use Associations Unlimited to identify the appropriate trade or professional associationTrade Associations – use Associations Unlimited to identify the appropriate trade or professional association

6. Market Research Mintel – online but can only use on campus – consumer profiles, discussion of advertising / marketing effortsMintel – online but can only use on campus – consumer profiles, discussion of advertising / marketing efforts GMID – international market researchGMID – international market research Snapshot Series – literally a snapshot of a given market at a given time – market size, market share, major players in a marketSnapshot Series – literally a snapshot of a given market at a given time – market size, market share, major players in a market

7. Marketing Strategy Encyclopedia of Major Marketing Campaigns (Ref HF 5837.E53)Encyclopedia of Major Marketing Campaigns (Ref HF 5837.E53) Major Marketing Campaigns Annual (Ref HF5837.M35)Major Marketing Campaigns Annual (Ref HF5837.M35) Ad$Summary (on Reserve)Ad$Summary (on Reserve) TableBase – market share & adv. expend.TableBase – market share & adv. expend. Encyclopedia of Consumer Brands (Ref HF 5415.3)Encyclopedia of Consumer Brands (Ref HF 5415.3)

8. Marketing Strategy A word of caution!!A word of caution!! Other sources to consider:Other sources to consider: –Annual Reports –10-k/ Proxy Statements (DEF 14) –CEO Interviews (WSJ Transcript) –Conference Calls –NYTimes Dealbook

9. Articles & News ABI/Inform Global – articles from trade & scholarly publicationsABI/Inform Global – articles from trade & scholarly publications Factiva – news & articles from business press (WSJ, FT, Barron’s,etc.)Factiva – news & articles from business press (WSJ, FT, Barron’s,etc.) LexisNexis Academic – news & articles from newspapers and magazines – legal and business press coveredLexisNexis Academic – news & articles from newspapers and magazines – legal and business press covered

10. Contact Info IM: lleavitt5968IM: lleavitt5968 Email: leavitt9@msu.eduEmail: leavitt9@msu.eduleavitt9@msu.edu Phone: 355-4647 or 432-6123 x273Phone: 355-4647 or 432-6123 x273 Office: 3West Main LibraryOffice: 3West Main Library Office Hours in 431 SKH:Office Hours in 431 SKH: –Monday 10 –12 –Wednesday 2-4 –Thursday 11-1