1. Chapter Seven Case Study Three

2. Company Three Background –SBU Distributor –manufactures some hardware Distribution Channel Customer base Survival ?

3. Figure One Company C’s Market Share

4. E-Business Marketing Goal E-Commerce Business Intelligence CRM Supply Chain Management ERP Critical employee role Multiple customer “touch points” (communication avenues)

6. Company’s Communication Avenues and Actions

7. Value Bubble For each e-business component, how does the value bubble assist? Attract Engage Retain Learn Relate