2. GOWALLA STEPHANIE BROWN

3. ABOUT GOWALLA Location-based social network Users 'check in' at Spots in their local vicinity Upon checking in, users may receive virtual "Items" as a bonus and these can be swapped or dropped at Spots Users become "Founders" of a spot by dropping an item there Gowalla also as promotional items linked to real- world prizes.

4. OLD TECHNOLOGY

5. HOW IT WORKS Spots Items Pins Trips Street team

6. Gowalla Badges

7. GOWALLA TEAMS UP WITH DISNEY

8. “QUOTES” FROM GOWALLA USERS “Your virtual passport and game to traveling” “An addictive virtual scavenger hunt! AWESOME!”

9. BUSINESS POTENTIAL Increase new business Increase awareness & traffic Gain exposure Greater favorable perceptions of the business Develop target market Customer service Feedback

10. THEREFORE…… Drive Revenue of Business

11. TARGET MARKET

12. TUTORIAL: HOW TO USE GOWALLA VIDEO

13. MY OPINION: THE NEXT FACEBOOK? Could be very successful if more cities & businesses join and are always adding new offers and promotions to keep customers engaged.

14. ANY QUESTIONS ABOUT GOWALLA? FEEL FREE TO CONTACT ME ON TWITTER: @MS_STEPHANIEB THANK YOU!

15. REFERENCES http://content.usatoday.com/communities/technologylive/pos t/2010/12/the-latest-from-gowalla-is-worth-checking-out/1 http://news.cnet.com/8301-13577_3-10412262-36.html http://www.statesman.com/business/content/business/stories /technology/2009/12/10/1210gowalla.html http://www.mobiletor.com/2011/03/08/gowalla-3-for-android- finally-out/ http://disneyparks.disney.go.com/blog/2010/11/check-in-at- disney-parks-with-gowalla/ http://www.alexa.com/siteinfo/gowalla.com