1. Click to edit Master title style Click to edit Master subtitle style UMASS MEDICAL SCHOOL MEYERS PRIMARY CARE INSTITUTE Click to edit Master title style Click to edit Master text styles Pharmaceutical Marketing

2. Click to edit Master title style Click to edit Master subtitle style UMASS MEDICAL SCHOOL MEYERS PRIMARY CARE INSTITUTE It is noon-time in your busy clinic Curious and hungry you head to the door and see the rep from GBU pharmaceuticals You are having a busy day and your stomach starts to grumble... Case

3. Click to edit Master title style Click to edit Master subtitle style UMASS MEDICAL SCHOOL MEYERS PRIMARY CARE INSTITUTE What would you do? (Please choose an answer below) A. Try to slip into the room and get some food without talking to anyone? B. Go into the room to get some lunch, and listen to the pharmaceutical representative’s talking points? C. Come up with a specific question about the pharmaceutical representative’s product to ask before going in to get your lunch? D. Go to the café for lunch?

4. Click to edit Master title style Click to edit Master subtitle style UMASS MEDICAL SCHOOL MEYERS PRIMARY CARE INSTITUTE It is noon-time in your busy clinic Curious and hungry you head to the door and see the rep from GBU pharmaceuticals You are having a busy day and your stomach starts to grumble... Case

5. Click to edit Master title style Click to edit Master subtitle style UMASS MEDICAL SCHOOL MEYERS PRIMARY CARE INSTITUTE What would you do? (Please choose an answer below) A. Try to slip into the room and get some food without talking to anyone? B. Go into the room to get some lunch, and listen to the pharmaceutical representative’s talking points? C. Come up with a specific question about the pharmaceutical representative’s product to ask before going in to get your lunch? D. Go to the café for lunch?