1. Innovation Group Event: Cocktails & Clouds 10 th November 2011

2. Windows Phone Microsoft confidential. 2 Update and Welcome Third Innovation Group Event Shared Success Nokia Coverage of Top Apps 20 Plus Top Apps in the Pipeline New Faces SoMo, Red Badger, iPrinciples, Metia, iPrincipals and iLInk Developer Devices Next Event: 19 th Jan 2012 Metro Design and UX Deep Dive Lbi Rave 24 th November Tickets available

3. Windows Phone Microsoft confidential. Agenda 3 Azure Workshop Depth Partner Support Internship Program Q & A Cocktail Workshop Food & Networking 3:00pm – 3:15pm: Update & Welcome, Steven Trew, Microsoft 3:15pm – 4:00pm: Azure Workshop, Eric Nelson, Microsoft & David Wynne, Red Badger 4:00pm – 4:15pm: Break 4:15pm – 4:45pm: Windows Phone Depth Partner Support Tom Eddings, Microsoft 4:45pm – 5:00pm: Student Internship Program Lars Lindstedt, Microsoft 5:00pm- 7:00pm: Cocktail Making Master Class

4. Windows Phone Microsoft confidential. Azure Workshop Eric Nelson, Microsoft David Wynne, Red Badger

5. Windows Phone Microsoft confidential. Agenda 5 What is the Windows Azure Platform? Using with Windows Phone 7 Storage Identity Communications Real World Example Next Steps

6. Windows Phone Microsoft confidential. Windows Azure Platform

7. Windows Phone Microsoft confidential. Windows Azure Platform… makes it easy and cost effective to run your applications and/or store your data inside Microsoft Data Centres using existing skills and integrate with your existing on-premise applications all accessible from a variety of devices

8. Windows Phone Microsoft confidential. Windows Azure Cloud Operating System

9. Windows Phone Microsoft confidential. SQL Azure Extending SQL Server to the Cloud

10. Windows Phone Microsoft confidential. Windows Azure AppFabric Building Block Services for developing connected applications

11. Windows Phone Microsoft confidential. With Worldwide Reach… North Central USA South Central USA Northern Europe Western Europe Eastern Asia Southeast Asia

12. Windows Phone Microsoft confidential. Devices and Windows Azure

13. Windows Phone Microsoft confidential. Why Device + Cloud? The cloud levels the playing field The cloud provides a larger pool of resources from which to pull The cloud provides a way to reach across device platforms

14. Windows Phone Microsoft confidential. Windows Azure Toolkits for Devices Easier for device developers to use Windows Azure Windows Phone: http://bit.ly/watwp7http://bit.ly/watwp7 iOS: http://bit.ly/watioshttp://bit.ly/watios Android: http://bit.ly/watandroidhttp://bit.ly/watandroid Toolkits include: Native libraries (e.g..NET, Objective-C) Samples Project templates Documentation

15. Windows Phone Microsoft confidential. Storage

16. Windows Phone Microsoft confidential. Storage: What are our options? Windows Azure Tables Non-relational structured storage Massive scale-out OData Windows Azure Blobs Big files REST Windows Azure Queues Persistent Async Messaging Enqueue, Dequeue

17. Windows Phone Microsoft confidential. Storage: What are our options? SQL Azure Relational database Highly available Managed for you as a service

18. Windows Phone Microsoft confidential. Storage Example: SQL Azure Client sends request to proxy Proxy makes SQL call against SQL Azure SQL Azure returns a response Proxy returns response to device Web Role (1) (2) (3) (4)

19. Windows Phone Microsoft confidential. Identity

20. Windows Phone Microsoft confidential. Identity: What are the options? Create your own Username + password, token, etc. ASP.NET Membership Providers Use a single existing identity system Live Id, Facebook, etc. Develop directly against IdP protocol Outsource identity management Access Control Service

21. Windows Phone Microsoft confidential. Access Control Service

22. Windows Phone Microsoft confidential. Communications

23. Windows Phone Microsoft confidential. Communications Two forms of communication with devices Device-initiated Cloud-initiated

24. Windows Phone Microsoft confidential. Communications: Cloud-initiated Push Notifications Single connection between the device and the notification service Bandwidth and battery-friendly No guarantee of delivery

25. Windows Phone Microsoft confidential. Real World Example

26. Windows Phone Microsoft confidential. David Wynne Co-Founder & Architect @dwynne

27. Windows Phone Microsoft confidential. +

28. #1 Premium Twitter Client Source: Distomo Monitor, November 2011

29. Windows Phone Microsoft confidential. Why Azure?  Visual Studio  Scale with growth  Write once  Azure Table Service  Millions of transactions a month

30. Windows Phone Microsoft confidential. Architecture Azure Table Service REST API Configuration Consumer Monitoring Service Message Consumer Configuration Queue MSPN Messages Queue Tile Service

31. Windows Phone Microsoft confidential. Insights  Design to Scale  Logical Roles vs. Physical Roles  Logging  Concurrency

32. Windows Phone Microsoft confidential. red-badger.com david.wynne@red-badger.com @dwynne

33. Windows Phone Microsoft confidential. Next Steps All links at www.ericnelson.co.ukwww.ericnelson.co.uk www.azure.com www.buildwindows.com www.sixweeksofazure.co.uk

34. Windows Phone Microsoft confidential. Break