1. © 2005 Watermelon Mountain Web Marketing info@watermelonweb.com 1 Trends in E-Commerce NMSU Extension Service Enhancing Economic Prosperity In New Mexico’s Frontier Communities Through E-Commerce Mesalands Community College Tucumcari, NM 9/9/05 Jan Zimmerman, Author Marketing on the Internet 6th Ed., Maximum Press Watermelon Mountain Web Marketing 4614 Sixth St. NW Albuquerque, NM 87107 info@watermelonweb.com 505-344-4230

2. The Web: A Moving Target Nothing stands still Need to plan on major site revision every 3-5 years just to keep up Watch for changing markets, demographics, globalization, technology, laws, taxes

3. Many Reasons for Corporate Web Sites www.barometersurveys.com/pr/tb980910.html

4. B2C and B2B e-Commerce U.S. 2001-2005 http://www.emarketer.com

5. Changing Demographics Women are now more than 50% of Internet users –Women influence more than 2/3 of all consumer purchasing dollars Digital divide is closing somewhat –More minorities online –May not have latest equipment or high-speed access

6. Language Use/Sales Will Shift Globally Over Time Forrester Research predicts that while the US & North America currently preside over the majority of online transactions, that will shift in the coming years as Asia and European nations become more active. # People Online % world Total pop. by Language (M) online pop 2004 (M) English287.5 35.8% 508 Non-English516.7 64.2% 5,822 European Languages 276.0 37.9% 1,218 (non-English)

7. Changing Language of Users

8. Globalization of E-Commerce Of $6.8 Trillion online 2004 (global B2B & B2C) –8.6% of all global sales in 2004 By Country% of Online Sales –U.S. 47.0% –Japan 13.0% –Germany 5.7% By Region –North America50.9% –Asia/Pacific24.3% –Europe22.6% –Latin America 1.2% –http://glreach.com/eng/ed/art/2004.ecommerce.php3

9. Impact of Technology Broadband (cable, DSL) increasing rapidly in U.S. –Less concern about download time –More rich media Streaming audio & video Higher resolution monitors at home/work Wi-Fi (wireless access) –Cell phone channel & competition The “new” Internet

10. Ever-Increasing Customer Expectations Set by high-end sites, e.g. Amazon Speed Ease of use & navigation Shopping carts with features Online payment by credit card –Other options still required Credibility

11. Legal & Tax Issues Sales tax on Internet sales eventually Spam, privacy, and kid protection laws increasing More awareness of copyright, trademark, and other intellectual property issues E-commerce law slowly being defined by cases

12. It’s Worth It! Internet is an advertising medium Internet is a storefront Internet needs to be a part of any business that wants to grow or maintain market share