1. Day 3 (Week 2, M) Debriefing – Assignment 1 –Preparation for questioning –Presentations: ~15 minutes –Q&A: ~20 minutes Formal questioning (user advocates, usability, technology) Open questioning Introduction – Assignment 2 (Word, Formatting/Editing) –Analysis (brainstorming, synthesizing) –Product statement –Persona’s

2. Analysis of the communication event Brainstorm what you know about: –Product: What exactly are you being asked to design? –Users: Who are the users? How can we characterize them? –Tasks: What tasks will the users do with the product? –Context: Under what circumstances/ in what context? –Usability: What usability considerations are relevant? –Goals: Why is the product being created? Identify: 1-2 questions to ask of the client/users.

3. Product Statement – Useful synthesis Example –The product will be a responsive, understandable, flexible Internet site that offers basic customer services, keeps customers well informed, and partners with the community to protect the environment. The web site will primarily support SPU residential service customers to manage their accounts, access service information, and access environmental information in a way that is easy, fast, efficient, and instills trust. In addition, the site will support tiered access for the following audiences: SPU commercial customers, engineers and contractors, community organizations, and the media.

4. Product Statement Example –The product will be a responsive, understandable, flexible Internet site that offers basic customer services, keeps customers well informed, and partners with the community to protect the environment. The web site will primarily support SPU residential service customers to manage their accounts, access service information, and access environmental information in a way that is easy, fast, efficient, and instills trust. In addition, the site will support tiered access for the following audiences: SPU commercial customers, engineers and contractors, community organizations, and the media. Product Type Product Characteristics Tasks supported Business Goals Usability criteria Users

5. Personas Archetypes of users –Each represents a basic collection of user characteristics –Collectively (3-5), they represent the breadth of the user population Fully detailed –All important user characteristics (knowledge, attitudes, etc) –Also, names, hobbies, pets, etc. A tool for design –A technique for remembering user information –“Will this work for x?” represents a shorthand