1. Applying SOA for Agile Service Delivery in Communications & Media Jaron Cohen Asia-Pacific Service Enablement Solution Specialist

2. Communication Sector Focus Top Line Revenue Connected Services Bottom Line Efficiency Industry Solutions Workforce Productivity Windows and Office

3. Agenda Service Provider’s Focus SOA? The different approaches Overview of Microsoft’s approach to SOA with the Communication Sector Demo

4. Service Provider’s Focus 1.Operators as focal point of the service network 2.Reduced cost & time for service delivery 3.Better portfolio of services

5. SOA means many things to many people!

6. What does SOA mean to a Network Engineer? Network Control IP Network BSS OSS IMS/Parlay – Network Control Plane

7. Service Control Service Network SOA Governance Infrastructure What does SOA mean for an IT professional? Application level Transport Application level Transport Messages Services Collaboration Orchestration

8. What does SOA mean for the customer? TARGETED SERVICES IMPROVED USABILITY MULTI-MODAL ACCESS BUSINESS CASE

9. Aligning all the pieces

10. The Connected Services end- points Consumers and Businesses Connected Services Microsoft Services OSS/BSS Services Telecom Services 3 rd Party/ISV Content & Services

11. Aligning the Network and IT SOA approaches Network Control Service Control IP Network Service Network Service Delivery Platforms BSS OSS IMS/Parlay – Network Control Plane

12. Components of a Service Delivery Platform

14. Service scenarios

15. Telecommunication Service Scenarios Partner/3 rd party services Value-Added Services Back-end Services IPTV service IPTV service Mapping service Real-time traffic service Location service Calendar service Voicemail service Voicemail service Multimedia Ringtone service Authorisation service Authorisation service Micro-payment service

16. Media Service Scenarios Audience Services Value-Added Services Back-end Services Content Pricing Content Catalog Search Service Content Delivery Partner Distribution Digital Asset Management Transcoding Service Transcoding Service Pricing Service Rights Tracking Subscription Service Distribution Service

17. Connected Services Framework

18. CSF the Microsoft Solutions for Service Enablement 18 Where do we see CSF deployed: 1.Customer Centric Bundling/Provisioning, e.g.: Provisioning a hosted mail account with a DSL service Bundling cross-network products (DSL + Mobile) 2.Real-time scenarios: rich collaborations with internal/external web-services, e.g: Click to Call (Fixed Mobile Convergence) Conferencing Network aware services

19. Demonstration

20. Questions? jaronc@microsoft.com +61 2 9870 2654 http://msdn.microsoft.com/csf/

21. © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.