1. Announcement Feb 2010 @ WMC Barcelona

2. Launch @ WMC Barcelona

3. Coming Holiday 2010

4. Change the Rules Introducing Windows Phone 7

5. Windows Phone 7 Series Everything is Now Different Means Betters

6. Main Agenda User Perspective Developer Perspective

7. User Perspective

8. Different from other phones

9. Windows Phone 7 HUB

10. People HUB

11. Music + Video HUB

12. Picture HUB

13. Games HUB

14. Office Hub

15. MarketPlace HUB

16. Developer Perspective

17. Different means Better 1.to create truly compelling apps and games users will love. 2.to get more done with better tool productivity and platform capabilities. 3.greater opportunity; not just on the phone but across the PC, web, and TV/game console. 4.Enable developers to profit. 1.Making Money 2.Learning 3.Recognition

18. Different, For Good Reasons Smart Design Integrated Experiences Photo by: Andrew Butitta, Founder, Talisman Digital Photography

19. Application Platform

20. CLOUD SCREEN Elements of the Application Platform Cloud Services Runtime – On “Screen” Code you write on the client Code you write on the server Tools & Support Developer Portal Services Tools you use to design & develop Tools you use to ship & sell

21. CLOUD SCREEN Phone Emulator SamplesDocumentation GuidesCommunity Packaging and Verification Tools Notifications LocationIdentityFeeds MapsSocial App Deployment Registration Validation Certification Publishing Marketplace MO and CC Billing Business Intelligence Update Management Elements of the Application Platform Tools Portal ServicesCloud Services SensorsMediaData Xbox LIVENotifications.NET Framework managed code sandbox Location Phone Runtime – On “Screen”

22. CLOUD SCREEN Notifications LocationIdentityFeeds MapsSocial App Deployment Cloud Services Code you write on the server

23. CLOUD SCREEN Client Runtime & Frameworks SensorsMediaData Xbox LIVENotifications.NET Framework managed code sandbox Location Phone Runtime – On “Screen” Code you write on the client

24. Two Flavors of Applications

25. CLOUD SCREEN Phone Emulator SamplesDocumentation GuidesCommunity Packaging and Verification Tools Windows Phone Developer Tools Tools Tools you use to design & develop

26. Phone Emulator SamplesDocumentation GuidesCommunity Packaging and Verification Tools Windows Phone Developer Tools One download Free CTP available now! http://developer.windowsphone.com Tools

27. CLOUD SCREEN Registration Validation Certification Publishing Marketplace MO and CC Billing Business Intelligence Update Management Developer Portal Services Portal Services Tools you use to ship & sell

30. Deployment Process Develop & Debug Submit & Validate Certify & Sign Windows Phone Application Deployment Service Marketplace

31. Application Marketplace Enhanced Discovery – Easy – Fun Simple, Reliable Acquisition – Try before you buy – Payment flexibility – Easy application updates

32. A different kind of phone Designed for life in motion So you can build integrated experiences & profit from it

33. Call to Action Download the tools! Read and understand the design guidelines Watch the MIX10 video presentations

34. Resources http://developer.windowsphone.com – Download the tools – Forums – Links to design guide & other resources http://windowsteamblog.com/blog/wpdev – Team blog http://blogs.msdn.com/ckindel – My blog http://is.gd/b7PDe – MIX10 videos