1. IF YOU SHOPPED HERE, YOU’D BE HOME BY NOW _______________________ SAY GOODBYE TO THE MALL ADVERTISING AGE SAY GOODBYE TO THE MALL ADVERTISING AGE

2. THE IDEA… Malls vs. “Lifestyle Centers”

3. LIFESTYLE CENTER…WHAT’S THAT?  Open air mall  Cozy & walkable  Movie theaters, restaurants, bookstores & parks  Living quarters attached or strategically placed nearby  Provides more entertainment than traditional malls  Open air mall  Cozy & walkable  Movie theaters, restaurants, bookstores & parks  Living quarters attached or strategically placed nearby  Provides more entertainment than traditional malls

5. YOU’RE GOIN’ DOWN, MALL! 0Regional malls slated between now & 2008 60Lifestyle centers slated between now & 2008 14%Decline in department store sales since 2000 46%Increase in consumer spending per hour compared to regional malls TRADITIONAL MALL LIFESTYLE CENTER VS. 0Regional malls slated between now & 2008 60Lifestyle centers slated between now & 2008 14%Decline in department store sales since 2000 46%Increase in consumer spending per hour compared to regional malls TRADITIONAL MALL LIFESTYLE CENTER VS.

6. “IF YOU SHOPPED HERE, YOU’D BE HOME BY NOW…”  Lifestyle centers are designed for not only shopping, but for living  Live, work, and shop  Supply chain is shortened by the convenience of a lifestyle center  The path of the product to the consumer is shortened because the consumer lives within the community  Lifestyle centers are designed for not only shopping, but for living  Live, work, and shop  Supply chain is shortened by the convenience of a lifestyle center  The path of the product to the consumer is shortened because the consumer lives within the community

7. THAT’S THE STORY… ANY QUESTIONS?