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Global Software II Introductory Seminar Tampere, 4 Feb, 2002
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Copyright © 2002 Prosys PMS Ltd Analyzer Case
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Copyright © 2002 Prosys PMS Ltd Customer's Problem How to get most out of expensive industrial Devices? Machines? Processes? How to know what is happening? How to react? Lack of products that make the task easier! Where is my analyzed real-time information? Am I not living the Internet age?
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Copyright © 2002 Prosys PMS Ltd Penetration Estimates 2 % of industrial devices, machines and processes are connected to Internet 1 % of industrial devices, machines and processes are connected to wireless Internet or cell phone network 1 % of industrial devices, machines and processes operate under new business model of selling remote diagnostics, maintenance and optimizing These are all rising to 80-100% by 2020
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Copyright © 2002 Prosys PMS Ltd Position Real Time Control SCADA Manufacturing Execution ERP Applications More Analyzed and Calculated Data Less Real Time Data 5000 500 200 2000 50 PROSYS Example Number of Data Points
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Copyright © 2002 Prosys PMS Ltd Machine 1 “Broken Bearing” Maintenance “Machine 1 Bearing Broken” Operator “Machine 1 Stopped” Interactive Production Organization Production Manager “Machine 1 Stopped”
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Copyright © 2002 Prosys PMS Ltd Prosys Interactive Factory Portal Real Time Control SCADA Manufacturing Execution ERP Applications SMS WAP WWW BROWSER
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Copyright © 2002 Prosys PMS Ltd Customers
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Copyright © 2002 Prosys PMS Ltd Global Software May 2000 Oulu June 2000 Helsinki August 2000 Atlanta, Silicon Valley I visited also ISA EXPO at New Orleans October 2000 Jyväskylä December 2000 Tampere February 2001 Miami, New York, Boston May 2001 Helsinki Personal trips August 2001 Atlanta, Birmingham November 2001 Atlanta, Birmingham
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Copyright © 2002 Prosys PMS Ltd Prosys Objectives Explore U.S. market Develop company's business and internationalization plans Sharpen product specifications Improve marketing material such as presentations and brochures Understand U.S. business and financing models
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Copyright © 2002 Prosys PMS Ltd Owen at Prosys May 2001 Trademark & copyright issues; IP strategy Brochure QTI/SMC - How can we sell? Finance Options for employees and advisors Business Plan Marketing & Sales Plan Value proposition for a customer Competition; Positioning Pricing Channels: Direct, VAR/SI, OEM, Web Contracts Warranties Support & maintenance; terms Product sophistication level Need of professional services Selling and delivering professional services How to organize marketing & sales in U.S.? Representative in U.S. as we now have in German? Calculation of costs.
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Copyright © 2002 Prosys PMS Ltd We Did Some Work Carried out market research Plan and calculation about Starting Prosys U.S.A. Independent networked companies Bundled products and modified pricing HotGraphicTips.com added Prosys Data Collection Software to their web site Pilot installation Modified software Specified new features Made more sales calls and met partner candidates Cleared up insuring Finnish company and product for U.S. business
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Copyright © 2002 Prosys PMS Ltd Network for Marketing, Sales, Installing, Maintenance and Support
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Copyright © 2002 Prosys PMS Ltd Personal Advise You and your company need to learn about U.S. market, customers and competition In Global Software you will learn things that you will not learn in other training programs At first many things in U.S. business will be unfamiliar to you… But many things will be surprisingly familiar to you You will soon adapt and feel that you can satisfy your customers and partners as you do in Finland (Not always easy!) Do not work alone - have advisors and your company’s people working with you YOU SHOULD GO - I have heard that Global Software II has some novelties to speed up your success!
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Copyright © 2002 Prosys PMS Ltd Contact CEO Mikko Pitkänen Mail mikko.pitkanen@prosys.fi Call +358 50 523 8787 Prosys PMS Ltd Tekniikantie 21, FIN-02150 Espoo, Finland Phone +358 9 2517 5401 Fax +358 9 2517 5402 WWW www.prosys.fiwww.prosys.fi
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