1. Group 4 經濟二 494651049 Helen 喬思涵 494651233 Ashley 劉育君 494651350 Carry 陳巧慧 494652093 Irene 施懿恩 494652536 Vicky 陳素雅 494652550 Frances 邱莉容 The Grand Hotel

2. Introduction of The Grand Hotel Logo of The Grand Hotel SWOT analysis of The Grand Hotel a. strengths b. weakness c. opportunities d. threats We are going to show you the power point this way…!

3. The Grand Hotel is a magnificent landmark of Taiwan, and also a emblem of ancient china. It has traditional palace style architecture. The Grand Hotel serves the community as an internationally recognized hotel with high standard and quality. Introduction of The Grand Hotel

4. Our motivation We choose it because… The Grand Hotel is a well known hotel. It has special traditional palace style architecture. It was one of the top ten hotel in the world. It is a ☆☆☆☆☆ hotel It is a special scenic spot! It represents R.O.C when distinguished guest visits.

5. The distinctive design of the hotel is the best well known logo that everyone knows. Let us show you The Grand Hotel!!!  click! Logo of The Grand Hotel

6. The variety of the rooms and restaurants. The special designed architecture. Its’ non-profit capitals. The good attitude in attending to customers. It is a five star hotel. SWOT Strengths

7. The way it deals with consumers’ services. The way of its’ leadership. The maintenance of its’ building. The average age of employees is old. There’s no record of consumers’ favorites. Training of it’s employees is poor. SWOT Weakness

8. The great location. It is a good travel scenic spot for visitors. It has fantastic views and convenient communications. Its’ well experienced in restaurant-business. SWOT- Opportunities

9. The cost of personnel matters It didn’t join the international organization It’s old fashioned point of view. SWOT- Threats

10. Conclusion The Grand Hotel should have a tactic on attracting tourists by Chinese culture and architecture. It could provide light lunch to customers, because providing meal has become a major income of the hotel. It could also ask opportunity for providing meals on the High Speed Railway. And finally, join the national organizations in order to get more customers.

11. The End Thank you for your patience! References>>> http://www.grand-hotel.org/http://www.grand-hotel.org/