1. Strategy Map Exercise February 6, 2009

2. Build a strategy map For your business unit or a specific product, build a strategy map that defines the key value drivers (usually five to seven drivers) and place them on the X-axis For each value driver, indicate where you believe the average industry solution is on that axis, then join the dots to make a curve or line For each value driver, consider if that offering is undermet or overmet for the average customer or a specific customer segment.

3. Map High Low Value Driver 1 Value Driver 2 Value Driver 3Value Driver 4Value Driver 5Value Driver 6

4. Eliminate/Reduce/Increase/Create What opportunities exist if you – Eliminate a value driver – Significantly reduce a value driver – Increase a value driver – Create a value driver Are any of these value drivers unsatisfactory to the customer base? Are there unmet needs?

5. Worksheet What can you: – Eliminate: – Reduce: – Increase: – Create: